Hardee's(R) is Smokin' at Breakfast

The Return of Hillshire Farm(R)Smoked Sausage to the Morning Menu Is The

Perfect Partner for the Chain's Signature Made From Scratch(TM) Biscuits

Jan 21, 2008, 00:00 ET from Hardee's

    ST. LOUIS, Jan. 21 /PRNewswire/ -- While many may think of smoked
 sausage as a lunch or dinner meal choice, Hardee's is offering diners the
 chance to satisfy their cravings in the morning. The premium Hillshire
 Farm(R) link gained such a following in past years that customer demand led
 Hardee's to bring it back for a limited time.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080121/AQM031)
     The Smoked Sausage Biscuit is made using a split Hillshire Farm (R)
 smoked sausage link tucked inside a steaming-hot Made From Scratch Biscuit.
 In Hardee's Midwestern restaurants, a folded egg and a slice of American
 cheese are added as well.
     "Ever since Hardee's became the first fast-food chain in America to
 serve Made From Scratch buttermilk biscuits over 30 years ago, we have
 always searched for ingredients with comparable quality that would provide
 an ideal match," said Brad Haley, Hardee's executive vice president of
 marketing. "This smoked sausage is a perfect example since it offers the
 great taste and quality that people have come to expect from Hillshire
     The Smoked Sausage Biscuit will be sold at participating Hardee's
 restaurants for $1.99 and is available in a small combo for $3.49 including
 hash rounds and a beverage. The Smoked Sausage Biscuit with Egg & Cheese
 will be sold in Midwest Hardee's restaurants for $2.49 or $3.99 for the
 small combo. Prices may vary.
     In addition to bringing back the Smoked Sausage Biscuit in the morning,
 Hardee's is also offering diners two quality fish options during the Lenten
 season. The Fish Supreme Sandwich features a crispy beer-battered premium
 cod fish fillet, a slice of American cheese, iceberg lettuce and tartar
 sauce on a buttered, toasted honey-wheat bun. The Fish 'N' Chips Basket
 includes two beer-battered cod fish fillets, Natural Cut French Fries and
 tartar sauce. The suggested retail price for the Fish Supreme Sandwich is
 $2.99 and $4.99 for the Fish 'N' Chips Basket. Prices may vary.
     Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
 Restaurants, Inc. (NYSE:   CKR) of Carpinteria, Calif. As of the third fiscal
 quarter ended Nov. 5, 2007, CKE Restaurants, Inc., through its
 subsidiaries, had a total of 3,036 franchised or company-owned restaurants
 in 43 states and in 14 countries, including 1,121 Carl's Jr.(R)
 restaurants, 1,915 Hardee's restaurants. For more information, or to find a
 Hardee's near you, go to http://www.ckr.com or http://www.hardees.com.
Contact: Jenna Petroff Bob Rybarczyk Hardee's Weber Shandwick (314) 259-6277 (314) 552-6731 pjetroff@ckr.com brybarczyk@webershandwick.com

SOURCE Hardee's