Hardee's(R) Offers a Taste of the Tropics with New Hawaiian Chicken Sandwich

    ST. LOUIS, Sept. 17 /PRNewswire/-- Beginning today, Hardee's(R) offers
 its guests a getaway from boring chicken sandwiches and a ticket to a lunch
 hour paradise: the new Hawaiian Chicken Sandwich. The new sandwich combines
 the irresistible taste of a Hardee's charbroiled chicken breast with a
 savory-sweet teriyaki sauce and a slice of grilled pineapple. Top it off
 with melting Swiss cheese, red onion, tomato, lettuce and mayonnaise, and
 it's a tropical temptation too good to pass up.
     The Hawaiian Chicken Sandwich offers guests a refreshing alternative to
 the bevy of delicious Angus-beef Thickburgers(TM) also featured on Hardee's
 menu. It is the first new chicken sandwich for the chain since the popular
 Buffalo Chicken Sandwich launched earlier this year. With the introduction
 of the Hawaiian Chicken Sandwich, Hardee's re-confirms its commitment to
 bringing sit-down restaurant quality to the world of fast-food.
     "Hawaiian chicken sandwiches are a common menu item at sit-down
 restaurants and we have had great success in recent years making those
 kinds of products available to fast-food customers," said Brad Haley,
 executive vice president of Marketing for Hardee's restaurants. "From the
 introduction of the original 100 percent Angus beef line of Thickburgers
 more than four years ago -- which have now been copied by most other major
 fast-food burger chains -- to the Patty Melt Thickburger introduced earlier
 this summer, Hardee's has really built a reputation as a premium quality
 burger place, and now we're expanding that to include distinctive chicken
 sandwiches as well."
     The Hawaiian Chicken Sandwich is offered for a limited time only. It
 features a charbroiled chicken breast dressed with red onion, tomato,
 lettuce and mayonnaise; the chicken breast is then topped with teriyaki
 sauce, melting Swiss cheese, and a juicy slice of pineapple that has been
 grilled on the chain's signature charbroilers. The Hawaiian Chicken
 Sandwich will be sold at participating Hardee's restaurants for $3.79 or at
 $5.59 for a small combo which includes new Natural Cut French Fries and a
 small drink. Prices may vary.
     Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
 Restaurants, Inc. (NYSE:   CKR) of Carpinteria, Calif. As of the first fiscal
 quarter ended May 21, 2007, CKE Restaurants, Inc., through its
 subsidiaries, had a total of 3,022 franchised or company-operated
 restaurants in 43 states and in 13 countries, including 1,101 Carl's Jr.(R)
 restaurants, 1,905 Hardee's restaurants. For more information, or to find a
 Hardee's near you, go to http://www.ckr.com or http://www.hardees.com.
     Contact:  Jeff Mochal                    Kim Goedeker
               Hardee's                       Weber Shandwick
               (314) 259-6277                 (314) 552-6740
               jmochal@ckr.com                kgoedeker@webershandwick.com
 
 

SOURCE Hardee's