Hardee's(R) Unveils New Frisco Thickburger(TM)

Classic Hardee's Burger Makes Its Comeback, Bigger and Better Than Before

Mar 14, 2005, 00:00 ET from Hardee's

    ST. LOUIS, March 14 /PRNewswire/ -- Answering the pleas of longtime
 customers, Hardee's(R) has re-invented one of its classic burgers.  Today,
 Hardee's Frisco Thickburger was introduced, two years after the original
 "Frisco Burger" was retired following the introduction of Hardee's line of
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20050314/CGM017 )
     "The original Frisco Burger was one of Hardee's most popular menu items in
 its day," said Brad Haley, executive vice president of marketing for Hardee's.
 "It had a great taste, combining the flavors of buttered and grilled sourdough
 bread, bacon, Swiss cheese, tomato and a unique onion-flavored mayonnaise that
 people craved. We even went back to our original mayonnaise supplier from the
 early '90s to make sure that we exactly matched that memorable taste the
 'onion-mayo' provided.  But, now that it's been reincarnated as a Thickburger,
 it's better than ever because we're making it with a 1/3-pound, charbroiled
 Angus beef patty. People who loved this burger before are going to be blown
 away by the new Frisco Thickburger."
     The Frisco Thickburger is patterned after the original Frisco Burger
 build, including two slices of Swiss cheese, two strips of crispy bacon, and
 sliced fresh tomato, all on buttered and grilled sourdough bread spread with
 onion-flavored mayo.
     Bringing the number of Thickburgers in the lineup to ten, the Frisco
 Thickburger is the third "classic" Hardee's burger to return to the menu
 following numerous customer requests. Previously, the chain reintroduced the
 Mushroom and Swiss Thickburger(TM) and the aptly named Monster
     Available at all Hardee's locations, the Frisco Thickburger sells for a
 suggested price of $3.59 by itself, or $5.29 for a combo meal including fries
 and a drink.  Prices may vary at franchised locations.
     Hardee's is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE:   CKR)
 of Carpinteria, Calif. As of the end of the third quarter on November 1, 2004,
 CKE Restaurants, Inc., through its subsidiaries, had a total of 3,183
 franchised or company-owned restaurants in 44 states and in 13 countries,
 including 1,017 Carl's Jr.(R) restaurants, 2,047 Hardee's(R) restaurants and
 101 La Salsa Fresh Mexican Grill(R) restaurants. For more information, or to
 find a Hardee's near you, go to http://www.ckr.com or http://www.hardees.com .
     Contact:  Bev Pfeifer-Harms       Bob Rybarczyk
               Hardee's                Weber Shandwick
               314-259-6315            314-552-6731
               314-520-0268 cell       314-602-1795 cell
               bpfeifer-harms@ckr.com  brybarczyk@webershandwick.com

SOURCE Hardee's