NEW YORK, Feb. 14 /PRNewswire/ -- Harlequin, a leading publisher of
women's fiction and NASCAR are putting women in the driver's seat this
Valentine's Day. As part of an innovative relationship forged to reach more
female consumers, Harlequin will be sponsoring a Valentine's Day sweepstakes
to win a dinner with NASCAR driver, Carl Edwards, driver of the No. 99 Office
Depot Ford for Roush Racing.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060214/NYTU008 )
"Harlequin readers love romance and excitement and that is what Carl
Edwards and this sweepstakes are all about," says Katherine Orr, vice
president of Harlequin Enterprises, ltd. "What better way to wish our customer
a Happy Valentine's Day than to merge two beloved American pastimes. As our
relationship continues to grow, we hope to find more opportunities to get
Female fans interested in the sweepstakes can enter by logging on to
http://www.getyourheartracing.com, a website dedicated to a new series of
NASCAR-themed books from Harlequin that marries the worlds of fiction and
fervor. The first book in the series, In The Groove by Pamela Britton gives
readers a front row seat into the NASCAR world. It hits bookstores nationwide
this month just in time for the Daytona 500.
Track-side NASCAR fans will also have the chance to meet Edwards as he
commemorates Valentine's Day and kicks-off the sweepstakes at the Harlequin
Fan Forum at the Daytona USA Attraction on February 14th just prior to the
Daytona 500. Britton will also be present to sign copies of her new book.
"I am so excited to be working with Harlequin to reach female NASCAR
fans," says Edwards. Women are important to the sport because they bring so
much energy and enthusiasm. These new NASCAR-themed books show that auto-
racing is becoming a bigger part of pop culture and I could not be happier."
The Grand Prize winner will receive a 5-night/6-day trip for two to
Charlotte, North Carolina, dinner with Carl Edwards, two tickets to a behind
the scenes experience at the NASCAR NEXTEL All-Star Challenge, and $200
spending money. A second and third prize winner will receive items from both
Harlequin and Roush Racing, including a copy of In The Groove autographed by
Carl Edwards and Pamela Britton.
*Images available on Tuesday evening at http://www.gettyimages.com.
Harlequin Enterprises Limited is the global leader in series romance and
one of the world's leading publishers of women's fiction, with titles issued
worldwide in 25 languages and sold in 94 international markets. The company
produces over 115 titles monthly and publishes more than 1,300 authors from
around the world. Harlequin Enterprises Limited is a wholly owned subsidiary
of Torstar Corporation, a broadly based media company listed on the Toronto
Stock Exchange (TS.nv.b). Harlequin's Web site is located at
http://www.eHarlequin.com. Harlequin has offices in 18 countries including
Toronto, New York and London. For more information please visit
http://www.eHarlequin.com or http://press.eHarlequin.com.
The National Association for Stock Car Auto Racing, Inc. (NASCAR), which
began in 1948, is the sanctioning body for one of America's premier sports.
NASCAR is the #1 spectator sport, holding 17 of the top 20 attended sporting
events in the U.S., the #2 rated regular-season sport on television with
broadcasts in over 150 countries and has 75 million fans who purchase over $2
billion in annual licensed product sales. These fans are the most brand loyal
in all of sports and as a result, more Fortune 500 companies participate in
NASCAR than any other sport. NASCAR consists of three major national series
(NASCAR NEXTEL Cup Series, NASCAR Busch Series and the NASCAR Craftsman Truck
Series), as well as eight regional series and one local grassroots series.
NASCAR sanctions 1,500 races at over 100 tracks in 38 states, Canada and
Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in Bentonville
(Ark.), Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Los Angeles, New
York, Mexico City and Toronto.