Harps Foods Gives Arkansas Shoppers Harps Rewards With S&H Greenpoints

Popular Loyalty Program and In-Store Promotion Engine Saves Shoppers'

Money; Provides Access to Great Rewards

Apr 04, 2007, 01:00 ET from Pay By Touch

    SAN FRANCISCO and SPRINGDALE, Ark., April 4 /PRNewswire/ -- Pay By
 Touch, the leader in biometric payments and personalized marketing, and
 Harps Food Stores, Inc., one of the grocery industry's most recognized
 independent chains, today announced the debut of 'Harps Rewards with S&H
 greenpoints(R)' in Harps' Cabot, Conway, Russellville, Dardanelle, Vilonia,
 and Heber Springs, Arkansas locations.
     With the new program, Harps' shoppers will earn 10 greenpoints for
 every dollar they spend at participating Harps Foods Markets. Shoppers will
 be able to redeem their greenpoints either in-store, through the print
 greenpoints catalog or online at www.greenpoints.com. Greenpoints rewards
 range from movie tickets and household appliances to DVD players, sporting
 goods and more.
     "Harps Rewards with S&H greenpoints is not just a discount card like
 other loyalty programs. Rather, it rewards our shoppers for spending their
 grocery dollars with Harps," said Kim Eskew, Executive Vice President,
 Harps Food Stores, Inc. "We are extremely pleased to be able to thank our
 shoppers for their loyalty over the years by helping them to buy the
 products they want and need."
     Pay By Touch's S&H greenpoints(R) Reward Program is the digital
 reinvention of the Sperry & Hutchinson Company's Green Stamps. The nation's
 first loyalty marketing program (circa 1896), the S&H greenpoints program
 rewards millions of consumers with points for every dollar they spend at
 participating merchants.
     In addition, Harps Foods has adopted Pay By Touch's SHPROMO(TM) system.
 This real-time marketing solution features a sophisticated offer engine
 that enables retailers to deliver one-to-one shopper messages in-store
 through multiple platforms.
     "Our targeted messaging, promotion, and data analytics services provide
 Harps Food Stores with the tools they need to succeed in a fiercely
 competitive market," said John Rogers, Founder, Chairman and CEO, Pay By
 Touch. "We look forward to rolling out the S&H greenpoints program across
 all Harps Food Stores, including locations throughout Arkansas, Oklahoma,
 and Missouri."
     The S&H greenpoints debut features helpful Pay By Touch
 representatives, signage and promotions in each participating location,
 making it easy for Harps Food Stores' shoppers to learn about the program
 and get enrolled.
     About Harps Food Stores, Inc.
     Employee-owned Harps Food Stores have been feeding families in the
 communities they serve since the 1930s. Throughout the years, the
 Springdale- based grocer has grown dramatically, now operating over 50
 locations across Arkansas and in Oklahoma and Missouri. To learn more about
 Harps Food Stores, please go to http://www.harpsfood.com/.
     About Pay By Touch
     Pay By Touch (www.paybytouch.com) is the global leader in biometric
 authentication, personalized marketing and payment solutions. Already, more
 than 3.6 million consumers are using Pay By Touch services to identify
 themselves, make purchases, cash checks and get personalized savings with
 the touch of a finger. Pay By Touch services are free for consumers to use
 and available in more than 3,000 retail locations across 44 states, the UK
 and Singapore. Pay By Touch also provides robust data management and
 payment processing solutions for ACH (electronic checking), card-present
 and card-not- present debit and credit transactions for retail clients.
 Founded in 2002 and headquartered in San Francisco, Pay By Touch employs
 800 professionals and holds more than 60 patents worldwide on secure,
 convenient and cost-effective transaction solutions.

SOURCE Pay By Touch