Hart-Boillot Launches SmartSilver Advertising and Branding Campaign

Nov 02, 2006, 00:00 ET from Hart-Boillot, LLC

    WALTHAM, Mass., Nov. 2 /PRNewswire/ -- Hart-Boillot, LLC, a
 full-service business-to-business advertising and public relations agency,
 announced its launch of print ads, brochures, hang tags and other branding
 materials for NanoHorizons' SmartSilver(TM) brand. The ads are initially
 running in trade publications for the apparel industry, including
 International Fiber Journal, Apparel and Textile World.
     To see a high-resolution version of the SmartSilver print advertisement
 to the trade, the SmartSilver hang tag, or to download the SmartSilver
 brochure, visit the following Web addresses:
     "SmartSilver is poised to become one of the hottest ingredient brands
 in the performance apparel industry," said Dennis Schneider, Director of
 Sales and Marketing, NanoHorizons. "Our nanotechnology is doing for odor
 control what GORE-TEX has done for moisture management. We anticipate many
 performance apparel products to tout SmartSilver by summer of 2007."
     "Our ads feature the SmartSilver hang-tag as the star of the ad," said
 Kevin Hart, VP and Creative Director at Hart-Boillot. "The hang tag
 communicates SmartSilver's key messages quickly and effectively, using a
 familiar vehicle designed to attract the conventional fabric and apparel
     In addition to the ads, Hart-Boillot developed the SmartSilver logo,
 brand guidelines, hang tag, sew-in label, sock wrap and brochure.
 SmartSilver, launched early in 2006 through a PR campaign managed by
 Hart-Boillot, has garnered attention from worldwide media outlets ranging
 from The Wall Street Journal to Japanese and Italian press, and even a
 Dutch television station.
     NanoHorizons' SmartSilver product line uses nanoscale engineering to
 provide permanent antimicrobial and anti-odor protection for fibers and
 fabrics. Initial products that incorporate SmartSilver include gloves,
 socks, long underwear and golf shirts. The company is not disclosing the
 brands that have purchased SmartSilver for use in their clothes -- you'll
 just have to look for them on the shelf!
     About Hart-Boillot, LLC
     Hart-Boillot was founded in 1999 as a full-service business-to-business
 advertising, public relations and graphic design agency. Hart-Boillot's
 clients include Harvard University, AmeriVault, EMC, GetConnected,
 NanoHorizons, the Messaging Industry Association, Vicor Corporation, and
 others. To learn more about Hart-Boillot, please visit our Web site at
 http://www.tellitwell.com, or call us at 781-893-0053.
     Contact Information:
     Perrin McCormick
     Hart-Boillot, L.L.C.
     781-893-0053 ext. 15

SOURCE Hart-Boillot, LLC