NEW YORK, Sept. 27, 2016 /PRNewswire/ -- Harwood Feffer LLP (www.hfesq.com) is investigating potential claims against ("Facebook" or the "Company") (NASDAQ: FB), concerning whether the Company inflated its method of measuring video viewership over the last two years, thereby increasing the amount of funds spent by those advertising on Facebook.
According to The Wall Street Journal, on September 22, 2016, Facebook announced it had exaggerated its "average viewing time" metric by as much as 80% for more than two years. Several weeks before the article was published, Facebook had acknowledged in a post on its Advertiser Help Center that the metric had not included video views lasting fewer than 3-seconds. The Company said it had informed its clients and that it had introduced a fix to provide a more accurate metric: "Average Watch Time."
Facebook's Vice President of Global Marketing Solutions is quoted as having admitted at an Advertising Week New York event: "We should have just said in public that we found this error a month ago and made the correction, and not just called our clients and agencies . . . . Our promise is we will and need to do better." Significant persons in advertising stated that this error highlighted the need for third-party viewership measurement.
Our investigation concerns whether Facebook's inflated video metrics have damaged any parties involved in any way in advertising on Facebook. If you are a Facebook's advertiser and wish to discuss this matter with us, or have any questions concerning your rights and interests with regard to this matter, please contact:
Robert I. Harwood, Esq.
Samuel K. Rosen, Esq.
Harwood Feffer LLP
488 Madison Avenue
New York, New York 10022
Phone Numbers: (877) 935-7400
Follow us on Twitter: @HarwoodFeffer
Harwood Feffer has been representing individual and institutional investors for many years, serving as lead counsel in numerous cases in federal and state courts. Please visit the Harwood Feffer LLP website (http://www.hfesq.com) for more information about the firm.
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SOURCE Harwood Feffer LLP