SURESNES, France, October 23 /PRNewswire-FirstCall/ -- Havas
(NASDAQ: HAVS) announced today that it is uniting MPG media agencies under
the umbrella of Havas Media.
Havas Media includes MPG (Havas Media's global network), Arena (Havas
Media's network for tailor-made communications services), Media Contacts
(Havas Media's online and digital network), Havas Sports (Havas Media's
sports marketing specialists) and B6 Integrated Entertainment (Havas
Media's branded entertainment network).
After an intense period of growth for the MPG network now represented
in 93 countries, this regrouping under the name of Havas Media has
simplified the existing structure. Havas Media's objectives will include
leveraging global synergies and cultivating specialist capabilities,
providing effective and integrated communications solutions for clients.
Alfonso Rodes Vila, CEO of Havas Media, comments: "This move
demonstrates Havas's continued commitment and support to the media
expertise within the Group. This umbrella brand is a proactive response to
an intense decade of organic growth within MPG and its related companies.
Ultimately, it's about adopting a simple yet dynamic structure that will
allow us to relate to our clients with flexibility and speed so that we can
leverage the revolution in the media environment."
Havas (Euronext Paris: HAV.PA) is a global advertising and
communications services group. Headquartered in Paris, Havas has three
principal operating divisions: Euro RSCG Worldwide which is headquartered
in New York, Arnold Worldwide Partners in Boston, and Media Planning Group
in Barcelona. A multicultural and decentralized Group, Havas is present in
more than 75 countries through its networks of agencies and contractual
affiliations. The Group offers a broad range of communications services,
including traditional advertising, direct marketing, media planning and
buying, corporate communications, sales promotion, design, human resources,
sports marketing, multimedia interactive communications and public
relations. Havas employs approximately 14,400 people.
Further information about Havas is available on the company's website:
Havas: Anne Marsan
Havas Media: Sally Domingo
2 allee de Longchamp 92281 Suresnes Cedex, France Tel
+33-(0)-1-58-47-90-00 Fax +33-(0)-1-58-47-99-99 www.havas.com SA au capital
de 171 179 760,80 euros - 335 480 265 RCS Nanterre - APE 744 B