The ads feature the Points of Light product in action, with dynamic night shots of the 98 lighting effects and 12 color combinations that are possible with light. Product highlights are also illustrated including the weather-resistant construction, low-power and safer LED lights, indoor/outdoor operation, and 50-foot wide illumination. All of the commercials leverage the benefits of Hawthorne's approach that includes trend data and detailed metrics
"Our Points of Light campaign is a great showcase of our creative talents and ability to highlight the core benefits of a great product in 30 and 60 seconds in our select media placements, prompting consumers to purchase the product at retail or online," said Jessica Hawthorne-Castro, Owner/CEO of Hawthorne. John Pucci/Chief Creative Officer added, "With the Points of Light product, we focused on the amazing benefits of the LED lightshow such as its ease of use and impressive power. By simply using their home's siding as a blank canvas, consumers can create a holiday winter wonderland in minutes."
Hawthorne utilized their media experience and consumer data in determining best media placement for optimum retail and online sell through.
Gemmy Industries is a leading seasonal lighting and decor innovator that has changed the way America decorates for the holidays. As the originators of Airblown® Inflatables and LightShow™ lighting, Gemmy is a trendsetter in making homes festive for every special occasion. For more information on product lines and retailers, go to www.gemmy.com.
Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations.
As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.
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