Haynes Manuals, Inc. Retains JMPR Public Relations for Media Relations Efforts
WOODLAND HILLS, Calif., Sept. 6 /PRNewswire/ -- Haynes Manuals, Inc., a subsidiary within the Haynes Publishing Group P.L.C., has contracted JMPR Public Relations for a variety of media and public relations programs promoting its North American operations. Haynes Manuals, Inc. markets vehicle repair manuals designed for owners and DIYers to help them make repairs and handle maintenance. Haynes Manuals produces and distributes detailed instruction manuals for almost every make and model of car sold. These manuals explain the inner workings of each vehicle, helping the enthusiast and non-enthusiast to better understand their car. To accomplish this, Haynes' master mechanics disassemble each vehicle, carefully notating each part, and then put it back together again. Its manuals, which are marketed in the U.S. in both English and Spanish language editions, also include a line of Xtreme manuals that show automotive enthusiasts how to customize and optimize the performance of their vehicles. JMPR's special projects and initial media outreach efforts will include developing press materials and strategic plans to promote the Haynes Manuals' brands, targeting auto DIYers, general DIYers and potential DIYers. The agency will also develop and implement creative PR campaigns around the company's newest manuals and help to broaden its consumer reach outside traditional automotive channels. Automotive enthusiast John H. Haynes originally founded the company in 1960. Today, Haynes Publishing Group P.L.C. operates two editorial facilities in Somerset, England and Los Angeles. Its global operations have sold more than 150 million Haynes Manuals, produced in 15 languages, throughout the world. JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was founded in 1977. Its clients, covering a wide variety of automotive and lifestyle industries, include Automobili Lamborghini, Black & Decker (Price Pfister and Kwikset divisions), Boyd Gaming Corporation, Carroll Shelby International, Inc., Coker Tire Company, Ducati North America, duPont Publishing, FedEx Custom Critical Passport Auto Transport, Foose Design, Galpin Motors (the world's largest Ford dealer), Hagerty Insurance, Meguiar's, Inc., Mid America Motorworks, the Petersen Automotive Museum, Primedia, Inc., RM Auctions, and Weld Wheel Industries.
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