WOODLAND HILLS, Calif., Sept. 6 /PRNewswire/ -- Haynes Manuals, Inc., a
subsidiary within the Haynes Publishing Group P.L.C., has contracted JMPR
Public Relations for a variety of media and public relations programs
promoting its North American operations. Haynes Manuals, Inc. markets vehicle
repair manuals designed for owners and DIYers to help them make repairs and
Haynes Manuals produces and distributes detailed instruction manuals for
almost every make and model of car sold. These manuals explain the inner
workings of each vehicle, helping the enthusiast and non-enthusiast to better
understand their car. To accomplish this, Haynes' master mechanics
disassemble each vehicle, carefully notating each part, and then put it back
Its manuals, which are marketed in the U.S. in both English and Spanish
language editions, also include a line of Xtreme manuals that show automotive
enthusiasts how to customize and optimize the performance of their vehicles.
JMPR's special projects and initial media outreach efforts will include
developing press materials and strategic plans to promote the Haynes Manuals'
brands, targeting auto DIYers, general DIYers and potential DIYers. The
agency will also develop and implement creative PR campaigns around the
company's newest manuals and help to broaden its consumer reach outside
traditional automotive channels.
Automotive enthusiast John H. Haynes originally founded the company in
1960. Today, Haynes Publishing Group P.L.C. operates two editorial facilities
in Somerset, England and Los Angeles. Its global operations have sold more
than 150 million Haynes Manuals, produced in 15 languages, throughout the
JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was
founded in 1977. Its clients, covering a wide variety of automotive and
lifestyle industries, include Automobili Lamborghini, Black & Decker (Price
Pfister and Kwikset divisions), Boyd Gaming Corporation, Carroll Shelby
International, Inc., Coker Tire Company, Ducati North America, duPont
Publishing, FedEx Custom Critical Passport Auto Transport, Foose Design,
Galpin Motors (the world's largest Ford dealer), Hagerty Insurance, Meguiar's,
Inc., Mid America Motorworks, the Petersen Automotive Museum, Primedia, Inc.,
RM Auctions, and Weld Wheel Industries.
SOURCE JMPR Public Relations