HD DVD Continues to Deliver the Most Affordable Hardware Plus the Year's Biggest Box Office Hits

Promotional Group Rolling Out 4th Quarter Marketing Campaign to Support

More than 125 Movie Titles Representing $3 Billion in Box Office Revenue;

HD DVD Announces Season-long Partnership with NBC Television Station Group

for Sunday Night Football Broadcasts



05 Sep, 2007, 01:00 ET from North American HD DVD Promotional Group

    DENVER, Sept. 5 /PRNewswire/ -- Today at the CEDIA EXPO 2007, the North
 American HD DVD Promotional Group showcased undeniable momentum for the
 high def format, announcing an aggressive fourth quarter marketing campaign
 to support a strong slate of more than 125 high definition movies, as well
 as expanded hardware offerings that take the consumer experience to new
 levels. Fueled by support from major Hollywood studios, including Warner
 Bros, Universal, and the recently exclusive Paramount and DreamWorks
 Animation; from leading hardware manufacturers including Toshiba and Onkyo;
 and from four of the top five PC Notebook manufacturers in the world; HD
 DVD continues to offer the best overall experience and the most affordable
 prices of all next generation formats.
     In a clear show of marketing muscle leading into the holidays, Toshiba
 announced a season-long promotional campaign partnering with the NBC
 Television Station Group and its broadcasts of Sunday Night Football. This
 campaign includes 30 second HD DVD ads to air in key NBC television markets
 broadcasting Sunday Night Football, web sponsorships promoting the format,
 as well as special on-air HD DVD vignettes that will help educate consumers
 on how they can receive the ultimate high definition experience through
 their HDTV. The HD DVD vignettes will air in shows such as "Football Night
 in America" hosted by Bob Costas, Cris Collinsworth, Keith Olbermann, Tiki
 Barber and Jerome Bettis. This season-long campaign will communicate the
 many benefits of HD DVD to more than 72 million households through the
 holidays and into 2008.
     "Today's announcements leave no doubt about the level of commitment
 driving this format -- HD DVD is the best choice for consumers and it's
 available today," said Ken Graffeo, co-president of the HD DVD Promotional
 Group. "With a strong line up of hardware and software, as well as key
 promotional activities through Sunday Night Football, we're making HD DVD
 an easy choice for the holiday and a must for every home theater."
     Universal, Paramount Studios and Warner Bros announced a broad slate of
 more than 125 titles for 4th quarter, featuring blockbuster new releases
 and catalog titles that delivered box office returns of more than $3
 billion. Toshiba also reaffirmed in its press conference today that it
 continues to hold a majority lead in dedicated high definition players in
 the U.S.
     HD DVD currently offers more than 300 titles available in the US, with
 player pricing starting at under $300 for dedicated CE players and $179 for
 the Xbox 360 HD DVD drive. HD DVD is also the only format with mandatory
 features on every machine such as a network connection to access
 web-enabled content and picture-in-picture capabilities to personalize the
 movie watching experience. To help future proof your home video
 collections, HD DVD also exclusively offers combo discs (DVD on one side
 and HD DVD on the other).
     About HD DVD
     The DVD Forum develops and defines DVD formats. Its more than 200
 strong membership brings together leaders in movies and entertainment,
 computing, consumer electronics and software. In November 2003, the DVD
 Forum selected a single technology as the next-generation, post-DVD
 standard for high capacity, high definition optical discs -- HD DVD. HD DVD
 is fast becoming the primary visual medium for the age of high-definition
 TV. The North American HD DVD Promotional Group, Inc. is an organization
 established to promote the HD DVD format and educate consumers in North
 America. For more information and a complete listing of HD DVD launch
 titles please visit http://www.TheLookAndSoundOfPerfect.com.
 
 

SOURCE North American HD DVD Promotional Group
    DENVER, Sept. 5 /PRNewswire/ -- Today at the CEDIA EXPO 2007, the North
 American HD DVD Promotional Group showcased undeniable momentum for the
 high def format, announcing an aggressive fourth quarter marketing campaign
 to support a strong slate of more than 125 high definition movies, as well
 as expanded hardware offerings that take the consumer experience to new
 levels. Fueled by support from major Hollywood studios, including Warner
 Bros, Universal, and the recently exclusive Paramount and DreamWorks
 Animation; from leading hardware manufacturers including Toshiba and Onkyo;
 and from four of the top five PC Notebook manufacturers in the world; HD
 DVD continues to offer the best overall experience and the most affordable
 prices of all next generation formats.
     In a clear show of marketing muscle leading into the holidays, Toshiba
 announced a season-long promotional campaign partnering with the NBC
 Television Station Group and its broadcasts of Sunday Night Football. This
 campaign includes 30 second HD DVD ads to air in key NBC television markets
 broadcasting Sunday Night Football, web sponsorships promoting the format,
 as well as special on-air HD DVD vignettes that will help educate consumers
 on how they can receive the ultimate high definition experience through
 their HDTV. The HD DVD vignettes will air in shows such as "Football Night
 in America" hosted by Bob Costas, Cris Collinsworth, Keith Olbermann, Tiki
 Barber and Jerome Bettis. This season-long campaign will communicate the
 many benefits of HD DVD to more than 72 million households through the
 holidays and into 2008.
     "Today's announcements leave no doubt about the level of commitment
 driving this format -- HD DVD is the best choice for consumers and it's
 available today," said Ken Graffeo, co-president of the HD DVD Promotional
 Group. "With a strong line up of hardware and software, as well as key
 promotional activities through Sunday Night Football, we're making HD DVD
 an easy choice for the holiday and a must for every home theater."
     Universal, Paramount Studios and Warner Bros announced a broad slate of
 more than 125 titles for 4th quarter, featuring blockbuster new releases
 and catalog titles that delivered box office returns of more than $3
 billion. Toshiba also reaffirmed in its press conference today that it
 continues to hold a majority lead in dedicated high definition players in
 the U.S.
     HD DVD currently offers more than 300 titles available in the US, with
 player pricing starting at under $300 for dedicated CE players and $179 for
 the Xbox 360 HD DVD drive. HD DVD is also the only format with mandatory
 features on every machine such as a network connection to access
 web-enabled content and picture-in-picture capabilities to personalize the
 movie watching experience. To help future proof your home video
 collections, HD DVD also exclusively offers combo discs (DVD on one side
 and HD DVD on the other).
     About HD DVD
     The DVD Forum develops and defines DVD formats. Its more than 200
 strong membership brings together leaders in movies and entertainment,
 computing, consumer electronics and software. In November 2003, the DVD
 Forum selected a single technology as the next-generation, post-DVD
 standard for high capacity, high definition optical discs -- HD DVD. HD DVD
 is fast becoming the primary visual medium for the age of high-definition
 TV. The North American HD DVD Promotional Group, Inc. is an organization
 established to promote the HD DVD format and educate consumers in North
 America. For more information and a complete listing of HD DVD launch
 titles please visit http://www.TheLookAndSoundOfPerfect.com.
 
 SOURCE North American HD DVD Promotional Group