HD DVD Goes Big at Comic-Con 2007: Hit Movies, Blockbuster TV Shows, and a Price Drop on the Xbox 360 HD DVD Player Movie and TV fans get first look at Heroes: Season 1, 300, and STAR TREK:

The Original Series on HD DVD



    SAN DIEGO, July 26 /PRNewswire/ -- The HD DVD Promotional Group today
 announced at Comic-Con International 2007 that companies supporting HD DVD
 showcased some of the most anticipated movie and TV titles for fantasy and
 sci-fi fans, including Heroes: Season 1 from Universal Studios Home
 Entertainment, 300 from Warner Home Video, and STAR TREK: The Original
 Series from CBS Home Entertainment and Paramount Home Entertainment.
 Microsoft Corp. announced that it would reduce the price of its popular
 Xbox 360 HD DVD Player in the United States to $179, as well as adding five
 free HD DVD movies with the purchase of every player.
     "HD DVD is the format of choice for great sci-fi content, from movies
 and hit TV shows to the classics," said Ken Graffeo, co-president of the HD
 DVD Promotional Group. "Heroes: Season 1 and the original Star Trek series
 are only available on HD DVD, and blockbuster titles such as 300 have
 interactive features you can only find here. HD DVD is the format that
 caters to the fan base."
     Heroes: Season 1, available August 28th, 2007 from Universal Studios
 Home Entertainment, will offer exclusive features only on HD DVD, including
 a web-enabled Download Center, a Heroes Abilities Test, The Helix Revealed,
 Character Connections and Picture-in-Picture Commentary. The seven-disc HD
 DVD set provides a personal experience for viewers of television's hottest
 must-see series and immerses them in the program. The exclusive interactive
 features showcase HD DVD web-connectivity which is a first for Universal
 and only the second title to include this new feature. HD DVD is the only
 high definition format that offers web connectivity today. The boxed set
 will retail for $99.98.
     To drive more attention to the Heroes: Season 1 HD DVD boxed set, Xbox
 LIVE will offer the show's pilot episode to its members for free for a
 limited time, courtesy of Xbox and Universal Studios Home Entertainment.
 Members will also be able to download trailers, teaser scenes and other
 promotional materials highlighting the Heroes: Season 1 boxed set on HD
 DVD. Xbox LIVE will also offer 300 on demand in HD starting August 14th,
 2007 and is working with Warner Bros. on a "Bringing it Home"
 cross-promotional campaign.
     To further sweeten the deal for Xbox 360 owners, Microsoft announced a
 price reduction on the Xbox 360 HD DVD Player in the United States to $179
 effective August 1, keeping the player as the most affordable high
 definition drive on the market. In addition to the price drop, Microsoft is
 extending the highly successful "Perfect Offer" of five free HD DVD discs
 to Xbox 360 consumers. Previously exclusive to Toshiba HD DVD Players, with
 the purchase of an Xbox 360 HD DVD Player at the new low price of $179,
 consumers can choose five HD DVD titles for free from a selection of 15
 popular titles via a mail-in offer.
     For fans of the original Star Trek series, CBS Home Entertainment and
 Paramount Home Entertainment announced the upcoming release of STAR TREK:
 The Original Series in a 10-disc HD DVD/DVD combo disc set. The completely
 remastered edition goes where no fan has gone before with pristine HD audio
 and video, and exclusive HD DVD interactive features including
 picture-in-picture video commentaries and an in-depth tour of the starship
 Enterprise. The combo disc format offers a high definition version on one
 side for playback on any HD DVD player, and a standard DVD version on the
 other side for playback on any DVD player. This historic boxed set goes on
 sale in time for the holidays on November 20, 2007 for the suggested retail
 price of $217.99.
     About HD DVD
     HD DVD is the next generation, post-DVD standard for high capacity,
 high definition optical discs, approved by the DVD Forum, which develops
 and defines DVD formats. Its more than 220 strong membership brings
 together leaders in movies and entertainment, computing, consumer
 electronics and software. HD DVD is fast becoming the primary visual medium
 for the age of high-definition TV. The North American HD DVD Promotional
 Group, Inc. is an organization established to promote the HD DVD format and
 educate consumers in North America. For more information and a complete
 listing of HD DVD launch titles please visit
 http://www.TheLookAndSoundOfPerfect.com.
     The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.
 
 

SOURCE HD DVD Promotional Group

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