HD DVD Promotional Group Launches National Marketing and Retail Campaigns For Spring Promotion of HD DVD Format

In-cinema trailers expected reach of 30 million consumers on 12,000 screens

nationwide; $100 rebate on select Toshiba players bring price to an

industry-first $299.99*

    LOS ANGELES, May 16 /PRNewswire/ -- The companies supporting HD DVD
 began spring marketing and retail campaigns in May, running in-cinema
 trailers to promote the HD DVD format. Playing to record-breaking crowds of
 consumers in front of some of the summer's biggest blockbusters, including
 Spiderman 3, the trailers are designed to educate consumers about the
 quality and value of HD DVD, and will play for four weeks. The trailers
 showcase the amazing audio and video quality, the stunning interactive
 features available only on HD DVD, and the incredible line-up of films
 already on the market.
     According to National CineMedia, the number of impressions is expected
 to reach approximately 30 million viewers. The trailer will run across a
 network of 932 theaters and on 12,000 screens nationwide, including the top
 three movie theater chains Regal, AMC and Cinemark.
     To augment the trailer campaign, Toshiba is offering a one month
 promotion for an instant, in-store rebate on select HD DVD players,
 bringing the price of some models down to an industry-first $299.99*.
 Beginning May 20th, 2007, consumers buying a Toshiba HD-A2 model player
 will receive an immediate $100 instant rebate in store, for an attractive
 price of $299.99*.
     During the final week of the rebate period, from June 10th through June
 16th, 2007, Toshiba will increase the incentive for consumers to enjoy high
 definition. Consumers can apply the $100 rebate to any Toshiba HD DVD
 player, resulting in prices of $299.99* for the HD-A2 or $399.99* for the
 HD-A20 models. Or consumers can buy any Toshiba HDTV 42" and over (measured
 diagonally) along with any Toshiba HD DVD player and receive an instant
 $200 rebate in store on the collective purchase.
     Consumers who purchase any Toshiba HD DVD player can also get five HD
 DVD titles for free, choosing from a selection of 15 movies. This offer is
 available through July 31, 2007 and in conjunction with the previously
 listed promotion and rebate -- full offer details are available at
 www.toshibahddvd.com.
     "HD DVD is an evolution of the DVD format into high definition, but the
 format offers much more, so educating consumers on the quality and new
 features is an important step as more households purchase high definition
 televisions," said Jodi Sally, vice president of marketing at Toshiba
 America Consumer Products. "We know that price is a powerful driver for
 consumers to adopt new technology, which is why our rebate promotion is a
 great incentive to bring cinema-quality, high definition movies into your
 home today."
     The rebate will be available across a wide range of retailers,
 including Best Buy, Circuit City, HHGregg, Amazon.com and many others. The
 marketing and retail campaigns will also coincide with the Warner Home
 Video release of The Complete Matrix Trilogy and Letters from Iwo Jima, and
 the Paramount Home Entertainment release of Flags of Our Fathers on May
 22nd, and will be supported by a multi-million dollar advertising campaign
 incorporating TV, online, newspaper, and radio.
     *MSRP on Toshiba HD DVD Player models: (HD-A2) $399.99, (HD-A20)
 $499.99 and (HD-XA2) $799.99.
     Instant rebate offer available only at participating retailers.
     About HD DVD
     HD DVD is the next generation, post-DVD standard for high capacity,
 high definition optical discs, approved by the DVD Forum, which develops
 and defines DVD formats. Its more than 220 strong membership brings
 together leaders in movies and entertainment, computing, consumer
 electronics and software. HD DVD is fast becoming the primary visual medium
 for the age of high-definition TV. The North American HD DVD Promotional
 Group, Inc. is an organization established to promote the HD DVD format and
 educate consumers in North America. For more information and a complete
 listing of HD DVD launch titles please visit
 http://www.TheLookAndSoundOfPerfect.com.
 
 

SOURCE HD DVD Promotional Group