HD DVD Surpasses 750,000 Dedicated Players

Promotional Group announces record HD DVD hardware sales following Black


Nov 27, 2007, 00:00 ET from North American HD DVD Promotional Group

    LOS ANGELES, Nov. 27 /PRNewswire/ -- Following landmark Black Friday
 promotions through major retail chains, the North American HD DVD
 Promotional Group today announced that sales of dedicated HD DVD players
 exceeded the 750,000 mark. The data is based on retailer reports and other
 point of sale data, and includes standalone set-top players as well as the
 Xbox 360 HD DVD player.
     "HD DVD continues to gain momentum and market share with consumers,"
 said Ken Graffeo, executive vice president of HD strategic marketing for
 Universal Studios Home Entertainment, and co-president of the HD DVD
 Promotional Group. "With more than four weeks left for holiday shopping, HD
 DVD is turning out to be a perfect consumer electronics gift."
     HD DVD continues to step up marketing and education efforts, helping
 consumers to see the quality and value of the new format. In addition to an
 enhanced presence at major retailers, HD DVD has added educational sections
 to its website at http://www.TheLookAndSoundOfPerfect.com.
     About HD DVD
     HD DVD is the next generation, post-DVD standard for high capacity,
 high definition optical discs, approved by the DVD Forum, which develops
 and defines DVD formats. Its more than 220 strong membership brings
 together leaders in movies and entertainment, computing, consumer
 electronics and software. HD DVD is fast becoming the primary visual medium
 for the age of high-definition TV. The North American HD DVD Promotional
 Group, Inc. is an organization established to promote the HD DVD format and
 educate consumers in North America. For more information and a complete
 listing of HD DVD titles please visit

SOURCE North American HD DVD Promotional Group