Health Discovery Corporation Makes Strategic Move to Social Media-Oriented PR Firm, Trevelino/Keller, to Manage Next Phase of Growth
ATLANTA, July 5, 2011 /PRNewswire/ -- Health Discovery Corporation (OTCBB: HDVY), is pleased to announce that it has retained Trevelino/Keller to manage the company's public relations and social media work. Headquartered in Atlanta with a presence in Washington, DC, and Charleston, SC, Trevelino/Keller specializes in public relations, social media and brand communications.
Recognized as one of the top 30 best firms to work for in North America, the firm counts among its industry interests a unique health practice focused on companies committed to and products designed for extending the quality of one's life without compromise.
"We are excited to have Trevelino/Keller on board to lead our newly implemented investor and media relations effort at this important time in the company's development," explains Dr. Stephen Barnhill, Chairman and CEO of Health Discovery Corporation. "Trevelino/Keller is a highly respected and successful corporate communications firm, and we welcome their expertise in positioning our brand for its growth in unprecedented areas of 'health discovery.'"
Started in 2003, Genna Keller and Dean Trevelino brought a global agency pedigree to their firm that included the likes of Shandwick, Golin/Harris and Ogilvy, as well as tech powerhouse, Alexander Communications, credited with managing the merger of one of the fastest growing health tech companies -- Healtheon and WebMD. Their experience also includes emerging brands such as MindSpring and EarthLink as well as iconic brands including Starbucks, Verizon Wireless and The Weather Channel.
"Health Discovery Corporation is at the tipping point of a series of noteworthy product launches," explains Genna Keller, principal of Trevelino/Keller. "Their needs and industry focus fit nicely into our Wheelhouse, in addition to our ability to tap into our Atlas Alliance partners around the globe. Our capabilities and experience align nicely with the strategic imperatives that lie ahead."
Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and brand communications. Its areas of practice include Technology, B2Business, Lifestyle, GreenWorks, Franchising and Health. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of likeminded boutiques that offer cultural (Hispanic and Latino), geographic (Europe, Middle East and Asia Pacific) and specialty expertise (entertainment, public affairs). In 2006, Trevelino/Keller founded The Start-Up Council to support early stage companies on a gratis basis. In 2010, the firm launched Wheelhouse, its social marketing brand focused on delivering next generation online solutions. For more information about the firm, its practice-focused ning communities or Wheelhouse, visit www.trevelinokeller.com. For career placement, visit the firm's PR site, www.prstarbase.com.
About Health Discovery Corporation
Health Discovery Corporation is a molecular diagnostics company that uses advanced mathematical techniques to analyze large amounts of data to uncover patterns that might otherwise be undetectable. It operates primarily in the emerging field of personalized medicine where such tools are critical to scientific discovery. Its primary business consists of licensing its intellectual property and developing its own product line of biomarker-based diagnostic tests that include human genes and genetic variations, as well as gene, protein, and metabolic expression differences and image analysis in digital pathology and radiology. For more information, see www.healthdiscoverycorp.com.
This document contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, the accuracy of which is necessarily subject to risks and uncertainties, including, without limitation, statements regarding future performance, opportunities and investments, and anticipated results in general. From time to time the Company may make other forward-looking statements in relation to other matters, including without limitation, commercialization plans and strategic partnerships. Actual results may differ materially due to a variety of factors, including, among other things, the acceptance of our approach to applying mathematics, computer science and physics into the disciplines of biology, organic chemistry and medicine and our products and technologies associated with those approaches, the ability to develop and commercialize new drugs, therapies or other products based on our approaches, and other factors set forth from time to time in the Company's Securities and Exchange Commission filings.
All forward-looking statements and cautionary statements included in this document are made as of the date hereof based on information available to the Company as of the date hereof, and the Company assumes no obligation to update any forward-looking statement or cautionary statement.
CONTACT: Genna Keller, +1-404-214-0722, email@example.com
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