Health Insurance Companies Use Innovative Product Development Research for New Medicare Offerings
DSS Research Helping Carriers Evolve Medicare Portfolios to Meet New Needs
Associated With Medicare Modernization Act
FORT WORTH, Texas, Feb. 15 /PRNewswire/ -- DSS Research, a national market research firm specializing in health insurance and health care, today announced a significant rise in Medicare product development activity over the last 90 days as insurance carriers investigate new market opportunities created by the implementation of the Medicare Modernization Act (MMA). During the past quarter, DSS has conducted product development research for companies currently not in the Medicare market at all, those with a Medicare Advantage HMO, those who offer supplements and those who offer a combination of HMO + supplements. "Carriers across the country from New York to California, from Illinois to Texas, have come to us with specific research questions regarding their Medicare product portfolio," said Roger Gates, president and CEO of DSS Research. "They want to understand the tradeoffs beneficiaries will make between current and prospective product offerings. They're interested in identifying and profiling segments of beneficiaries most likely to buy various product alternatives, as well as addressing the important issue of profitability of products. We're helping these clients take action and address the new Medicare opportunities in a comprehensive way." DSS is drawing on its expertise of the health insurance market and its experience in working with more than 90 health insurance companies to optimize their product offerings. For Medicare product development, DSS utilizes its experience with the target market (including over 100,000 interviews with the 65 and older market in the past two years), its knowledge of the unique regulatory environment and its understanding of all the products involved. DSS has just completed work with clients who: * Currently have Medicare Supplements only, but want to understand the impact of Medicare PPOs on their business and what they can do with plan design and Rx to minimize that impact. * Currently have Medicare Advantage HMOs only, but want to offer PPOs that minimally cannibalize their HMO business and maximally attract from the pool of consumers with Supplements. * Are interested in being regional PDPs or MA PDPs. * Want to explore the feasibility of reentering the Medicare market with PPOs. "There will be a flurry of new activity in Medicare," said Gates. "The most successful efforts will be from those most in tuned to the specific mix of features and thresholds actually desired by consumers. Extensive planning now will pay off in the form of new Medicare products that carry the most sensible business logic." About DSS Research DSS Research is a national marketing research firm specializing in health insurance. Over the past 23 years, DSS has conducted research and provided insight for health insurance organizations across the country. The firm's services include product development services, satisfaction research, brand analysis and strategy research, ad testing and tracking, market segmentation research and health risk assessment, giving DSS a high-level view of the evolving health insurance business. DSS employs more than 150 health insurance market research specialists. For more information, please visit http://www.dssresearch.com .
SOURCE DSS Research
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