NEW YORK, Feb. 11, 2016 /PRNewswire/ -- Health Plus Management (HPM), the tri-state area leader in practice start-up and operations for independently-owned physical medicine & rehabilitation physicians, announced recent additions to the company's management team in light of multiple new HPM supported practices slated to open in 2016. In order to meet the needs of their growing physician-clients and expanded demand for services, HPM hired Aminah West and Molly Loussedes. West was named Vice President of Strategy and Business Development and Loussedes was named Vice President of Marketing.
"We are thrilled to welcome Aminah and Molly aboard during this exciting period of growth for the company," said Stuart Blumberg, Health Plus Management President and CEO. "Their respective experience building high-performance marketing initiatives and strategic growth expertise will help fortify HPM's infrastructure as we expand."
West joins Health Plus Management as Vice President of Strategy & Business Development at an inflection point in the company's growth, bringing with her over eight years of strategy and operations consulting and change management, health industry expertise. "One of the biggest trends in the industry right now is the 'right sizing' of care – namely, less invasive, lower cost methods that focus on the whole person and restoring versus just treating the patient," says West. In her role, West will promote and grow HPM's value proposition with current and prospective private practice PM&R physicians, while also sharpening the processes by which HPM's supported practices continuously improve and remain in synch with the HPM platform.
Joining the company's marketing team, Loussedes will ensure HPM's new and existing clients are meeting their new patient acquisition goals through tailored, strategic marketing plans. "Molly's expertise is key to growing our business, empowering us to use cutting edge tactics to meet customers where they are and convert them to our value add services," Blumberg said. For HPM's physician-clients, Loussedes has implemented digital and grassroots strategic marketing initiatives that drive new, quality patients to the physicians' practices via direct to consumer campaigns and elevated referral source marketing efforts.
In addition to these new hires, Health Plus Management is expanding its reach in 2016, starting with two new supported practices opening in Teaneck, New Jersey and New Rochelle, NY. These moves come in response to rapid expansion at Health Plus Management – expansion fueled by the growing attractiveness of the HPM model, which removes the burden and shrinks the cost of administrative management, empowering physicians to own and optimize their practice of medicine.
Health Plus Management, LLC provides the most effective solutions for physicians who wish to outsource their practice's non-medical functions. Our experienced and knowledgeable employees manage the daily non-medical operations for independently-owned physician practices throughout New York. Through a variety of marketing and advertising initiatives, we raise awareness of our clients' practices and the field of physical medicine and rehabilitation. We provide our services strictly to physicians who are dedicated to providing high quality care.
SOURCE Health Plus Management