Heartland Payment Systems Selects OTI Contactless Payment Solution to Deploy New Student Payment Card

OTI Provides Contactless Smart Stickers for Cell Phones and Readers



Oct 29, 2007, 01:00 ET from On Track Innovations Ltd.

    FORT LEE, N.J., Oct. 29 /PRNewswire-FirstCall/ -- On Track Innovations
 Ltd. (OTI) (Nasdaq:   OTIV), a global leader in contactless
 microprocessor-based smart card solutions for homeland security, payments,
 petroleum payments and other applications, has been selected by Heartland
 Payment Systems, (NYSE:   HPY), a leading provider of credit/debit/prepaid
 card processing, payroll and payment services, to provide universities,
 students and merchants with a unique and innovative solution of making --
 and accepting -- contactless payments by cell phone. Heartland has
 completed the first full deployment at Slippery Rock University in Slippery
 Rock, PA.
     As part of Heartland's new micro-payments solution, students, faculty
 and staff at Slippery Rock University received OTI's contactless smart
 sticker designed for use with mobile phones. The smart sticker on the phone
 enables payment at on-campus locations including campus vending machines,
 laundry facilities, photocopiers and printers, as well as at participating
 merchant locations in the surrounding community.
     Payments by cell phone are enabled by OTI's contactless Smart Sticker.
 The sticker is an entirely self-contained, contactless payment device that
 adheres to multiple surfaces including mobile phones, PDAs and more.
 Payments are made by placing the smart sticker a few inches away from OTI's
 Saturn 6000 contactless reader. The Saturn 6000 contactless reader is a
 leading cost-to- performance contactless reader in the market today,
 certified by the major financial institutions.
     Oded Bashan, Chairman and Chief Executive Officer of OTI commented:
 "The Heartland program offers students, faculty and staff convenience,
 speed and security. OTI's Smart Sticker solution combines two global
 trends: the growing use of mobile phones and the growing popularity of
 contactless payment technology. Students present a lucrative market that
 adopts advanced solutions."
     About OTI
     Established in 1990, OTI (Nasdaq:   OTIV) designs, develops and markets
 secure contactless microprocessor-based smart card technology to address
 the needs of a wide variety of markets. Applications developed by OTI
 include product solutions for petroleum payment systems, homeland security
 solutions, electronic passports and IDs, payments, mass transit ticketing,
 parking, loyalty programs and secure campuses. OTI has a global network of
 regional offices to market and support its products. The company was
 awarded the Frost & Sullivan 2005 and 2006 Company of the Year Award in the
 field of smart cards.
     About Heartland Payment Systems
     Heartland Payment Systems, Inc., a NYSE company trading under the
 symbol HPY, delivers credit/debit/prepaid card processing, payroll and
 payment solutions to more than 150,000 small and mid-sized businesses
 nationwide Heartland is the founding supporter of The Merchant Bill of
 Rights, a public advocacy initiative that educates merchants about fair
 credit and debit card processing practices.
     For more information on Heartland Payment Systems, visit
 www.heartlandpaymentsystems.com, the content of which is not part of this
 press release.
     For more information on OTI, visit www.otiglobal.com, the content of
 which is not part of this press release.
     Safe Harbor for Forward-Looking Statements:
     This press release contains forward-looking statements within the
 meaning of the "safe harbor" provisions of the Private Securities
 Litigation Reform Act of 1995 and other Federal securities laws. Whenever
 we use words such as "believe," "expect," "anticipate," "intend," "plan,"
 "estimate" or similar expressions, we are making forwardlooking statements.
 Because such statements deal with future events and are based on OTI's
 current expectations, they are subject to various risks and uncertainties
 and actual results, performance or achievements of OTI could differ
 materially from those described in or implied by the statements in this
 press release. For example, forwardlooking statements include statements
 regarding our goals, beliefs, future growth strategies, objectives, plans
 or current expectations, such as those regarding the superiority of the
 Saturn 6000. Forward-looking statements could be impacted by market
 acceptance of new and existing products and our ability to execute
 production on orders, as well as the other risk factors discussed in OTI's
 Annual Report on Form 20-F for the year ended December 31, 2006, which is
 on file with the Securities and Exchange Commission. Although OTI believes
 that the expectations reflected in such forward-looking statements are
 based on reasonable assumptions, it can give no assurance that its
 expectations will be achieved. Except as otherwise required by law, OTI
 disclaims any intention or obligation to update or revise any
 forward-looking statements, which speak only as of the date hereof, whether
 as a result of new information, future events or circumstances or
 otherwise.
      OTI Contact:                             Investor Relations
      Galit Mendelson                          Miri Segal
      Director of Corporate Communications     Strategic Growth International
      201 944 5200 ext. 111                    212 838 1444
      galit@otiglobal.com                      msegal@sgi-ir.com
 
 

SOURCE On Track Innovations Ltd.
    FORT LEE, N.J., Oct. 29 /PRNewswire-FirstCall/ -- On Track Innovations
 Ltd. (OTI) (Nasdaq:   OTIV), a global leader in contactless
 microprocessor-based smart card solutions for homeland security, payments,
 petroleum payments and other applications, has been selected by Heartland
 Payment Systems, (NYSE:   HPY), a leading provider of credit/debit/prepaid
 card processing, payroll and payment services, to provide universities,
 students and merchants with a unique and innovative solution of making --
 and accepting -- contactless payments by cell phone. Heartland has
 completed the first full deployment at Slippery Rock University in Slippery
 Rock, PA.
     As part of Heartland's new micro-payments solution, students, faculty
 and staff at Slippery Rock University received OTI's contactless smart
 sticker designed for use with mobile phones. The smart sticker on the phone
 enables payment at on-campus locations including campus vending machines,
 laundry facilities, photocopiers and printers, as well as at participating
 merchant locations in the surrounding community.
     Payments by cell phone are enabled by OTI's contactless Smart Sticker.
 The sticker is an entirely self-contained, contactless payment device that
 adheres to multiple surfaces including mobile phones, PDAs and more.
 Payments are made by placing the smart sticker a few inches away from OTI's
 Saturn 6000 contactless reader. The Saturn 6000 contactless reader is a
 leading cost-to- performance contactless reader in the market today,
 certified by the major financial institutions.
     Oded Bashan, Chairman and Chief Executive Officer of OTI commented:
 "The Heartland program offers students, faculty and staff convenience,
 speed and security. OTI's Smart Sticker solution combines two global
 trends: the growing use of mobile phones and the growing popularity of
 contactless payment technology. Students present a lucrative market that
 adopts advanced solutions."
     About OTI
     Established in 1990, OTI (Nasdaq:   OTIV) designs, develops and markets
 secure contactless microprocessor-based smart card technology to address
 the needs of a wide variety of markets. Applications developed by OTI
 include product solutions for petroleum payment systems, homeland security
 solutions, electronic passports and IDs, payments, mass transit ticketing,
 parking, loyalty programs and secure campuses. OTI has a global network of
 regional offices to market and support its products. The company was
 awarded the Frost & Sullivan 2005 and 2006 Company of the Year Award in the
 field of smart cards.
     About Heartland Payment Systems
     Heartland Payment Systems, Inc., a NYSE company trading under the
 symbol HPY, delivers credit/debit/prepaid card processing, payroll and
 payment solutions to more than 150,000 small and mid-sized businesses
 nationwide Heartland is the founding supporter of The Merchant Bill of
 Rights, a public advocacy initiative that educates merchants about fair
 credit and debit card processing practices.
     For more information on Heartland Payment Systems, visit
 www.heartlandpaymentsystems.com, the content of which is not part of this
 press release.
     For more information on OTI, visit www.otiglobal.com, the content of
 which is not part of this press release.
     Safe Harbor for Forward-Looking Statements:
     This press release contains forward-looking statements within the
 meaning of the "safe harbor" provisions of the Private Securities
 Litigation Reform Act of 1995 and other Federal securities laws. Whenever
 we use words such as "believe," "expect," "anticipate," "intend," "plan,"
 "estimate" or similar expressions, we are making forwardlooking statements.
 Because such statements deal with future events and are based on OTI's
 current expectations, they are subject to various risks and uncertainties
 and actual results, performance or achievements of OTI could differ
 materially from those described in or implied by the statements in this
 press release. For example, forwardlooking statements include statements
 regarding our goals, beliefs, future growth strategies, objectives, plans
 or current expectations, such as those regarding the superiority of the
 Saturn 6000. Forward-looking statements could be impacted by market
 acceptance of new and existing products and our ability to execute
 production on orders, as well as the other risk factors discussed in OTI's
 Annual Report on Form 20-F for the year ended December 31, 2006, which is
 on file with the Securities and Exchange Commission. Although OTI believes
 that the expectations reflected in such forward-looking statements are
 based on reasonable assumptions, it can give no assurance that its
 expectations will be achieved. Except as otherwise required by law, OTI
 disclaims any intention or obligation to update or revise any
 forward-looking statements, which speak only as of the date hereof, whether
 as a result of new information, future events or circumstances or
 otherwise.
      OTI Contact:                             Investor Relations
      Galit Mendelson                          Miri Segal
      Director of Corporate Communications     Strategic Growth International
      201 944 5200 ext. 111                    212 838 1444
      galit@otiglobal.com                      msegal@sgi-ir.com
 
 SOURCE On Track Innovations Ltd.