NEW YORK, Feb. 21 /PRNewswire/ -- Carole Baron, Senior Vice President & Publishing Director of Bookspan, announces the appointment of Heather Drucker to the newly created position of Publicity Director. In this new role, Drucker will conceptualize and execute publicity campaigns for the company's book clubs; develop and maintain relationships with publicity directors across the industry; generate press activities for the book clubs and publishing group; and plan and execute a wide variety of special events and author luncheons. "This is an exciting venture. Bookspan has always done a fantastic job marketing "the best of the best" in publishing to a huge list of readers around the world. I couldn't be more thrilled to be part of the team that will work closely to increase the visibility of the book clubs and their authors in new and creative ways," says Drucker. Drucker has a varied knowledge of book publishing with a wide range of industry expertise across sales, special events and publicity. She joins Bookspan from Kodansha America, where she was publicity manager. Before that, she was a publicist at Tor Books/Tom Doherty & Associates, and she was a sales representative for City & Co. Publishers. Prior to that, Drucker was part of the special events team at the World Trade Center Borders in New York City, having begun her career at a Borders in Atlanta. Baron states, "We're delighted to welcome Heather. I know she will bring energy and a new approach to publicizing our clubs and other initiatives. These are exhilarating times for us and we look forward to increasing our national media presence and enhancing our visibility throughout the industry." Bookspan (a partnership between Bertelsmann AG and Time Warner Inc. is the parent organization (Bookspan(R)) with two wholly-owned subsidiaries; (Doubleday Entertainment(TM) and YES Solutions(TM)). Doubleday Entertainment has over 7 million members and includes over 35 book clubs, such as Doubleday Book Club, Literary Guild, Book of the Month Club and special interest and lifestyle clubs. YES Solutions provides operational services and creative services to multi-channel direct marketers, national retailers and B2B enterprises.