NEW YORK, Feb. 21 /PRNewswire/ -- Carole Baron, Senior Vice President &
Publishing Director of Bookspan, announces the appointment of Heather Drucker
to the newly created position of Publicity Director.
In this new role, Drucker will conceptualize and execute publicity
campaigns for the company's book clubs; develop and maintain relationships
with publicity directors across the industry; generate press activities for
the book clubs and publishing group; and plan and execute a wide variety of
special events and author luncheons.
"This is an exciting venture. Bookspan has always done a fantastic job
marketing "the best of the best" in publishing to a huge list of readers
around the world. I couldn't be more thrilled to be part of the team that
will work closely to increase the visibility of the book clubs and their
authors in new and creative ways," says Drucker.
Drucker has a varied knowledge of book publishing with a wide range of
industry expertise across sales, special events and publicity. She joins
Bookspan from Kodansha America, where she was publicity manager. Before that,
she was a publicist at Tor Books/Tom Doherty & Associates, and she was a sales
representative for City & Co. Publishers. Prior to that, Drucker was part of
the special events team at the World Trade Center Borders in New York City,
having begun her career at a Borders in Atlanta.
Baron states, "We're delighted to welcome Heather. I know she will bring
energy and a new approach to publicizing our clubs and other initiatives.
These are exhilarating times for us and we look forward to increasing our
national media presence and enhancing our visibility throughout the industry."
Bookspan (a partnership between Bertelsmann AG and Time Warner Inc. is the
parent organization (Bookspan(R)) with two wholly-owned subsidiaries;
(Doubleday Entertainment(TM) and YES Solutions(TM)). Doubleday Entertainment
has over 7 million members and includes over 35 book clubs, such as Doubleday
Book Club, Literary Guild, Book of the Month Club and special interest and
lifestyle clubs. YES Solutions provides operational services and creative
services to multi-channel direct marketers, national retailers and B2B