Heineken Transforms GRAMMY Carpet and Raises Plenty of Green for Music Education

Feb 09, 2004, 00:00 ET from Heineken

    WHITE PLAINS, N.Y., Feb. 9 /PRNewswire/ -- Last night at the 46th Annual
 GRAMMY(R) Awards, Heineken raised $20,000 for the GRAMMY Foundation.  This
 support is part of Heineken's ongoing effort to raise awareness and funds to
 support music awareness programs across the country.
     As part of the fund raising initiative, Heineken transformed the
 traditional red carpet at the GRAMMYs into Heineken green. As a result,
 Heineken pledged a donation -- on behalf of all that walked the green carpet
 on February 8th -- to the GRAMMY Foundation, a charitable organization.
     The GRAMMY Foundation was founded in 1989 to cultivate the understanding,
 appreciation and advancement of the contribution of recorded music on American
 culture -- from the artistic and technical legends of the past to the still
 unimagined musical breakthroughs of the future generations of music
 processionals.  The Foundation accomplishes this mission through programs and
 activities designed to engage the music industry and cultural community as
 well as the general public.  The GRAMMY Foundation works in partnership
 year-round with the Recording Academy and its regional offices to bring
 national attention to important issues such as the value and impact of music
 and arts education, and the urgency of preserving our rich cultural legacy.
     Heineken USA Inc., the nation's largest beer importer, is a subsidiary of
 Heineken N.V. (Netherlands), which is the world's second-largest brewer.
 Brands imported into the U.S. include: Heineken Lager, the world's most
 international beer brand, Heineken Special Dark, Amstel Light, the
 largest-selling imported light beer brand, and Buckler non-alcoholic brew.

SOURCE Heineken