Heineken Transforms GRAMMY Carpet and Raises Plenty of Green for Music Education
WHITE PLAINS, N.Y., Feb. 9 /PRNewswire/ -- Last night at the 46th Annual GRAMMY(R) Awards, Heineken raised $20,000 for the GRAMMY Foundation. This support is part of Heineken's ongoing effort to raise awareness and funds to support music awareness programs across the country. As part of the fund raising initiative, Heineken transformed the traditional red carpet at the GRAMMYs into Heineken green. As a result, Heineken pledged a donation -- on behalf of all that walked the green carpet on February 8th -- to the GRAMMY Foundation, a charitable organization. The GRAMMY Foundation was founded in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music on American culture -- from the artistic and technical legends of the past to the still unimagined musical breakthroughs of the future generations of music processionals. The Foundation accomplishes this mission through programs and activities designed to engage the music industry and cultural community as well as the general public. The GRAMMY Foundation works in partnership year-round with the Recording Academy and its regional offices to bring national attention to important issues such as the value and impact of music and arts education, and the urgency of preserving our rich cultural legacy. Heineken USA Inc., the nation's largest beer importer, is a subsidiary of Heineken N.V. (Netherlands), which is the world's second-largest brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand, Heineken Special Dark, Amstel Light, the largest-selling imported light beer brand, and Buckler non-alcoholic brew.
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