Heineken USA Named Wal-Mart's Alcoholic Beverage Supplier of the Year

- Commitment to Premium, Quality Products Recognized -

Mar 08, 2007, 00:00 ET from Heineken USA Inc.

    WHITE PLAINS, N.Y., March 8 /PRNewswire/ -- Heineken USA, the nation's
 premiere import beer company, was recently named Wal-Mart's alcoholic
 beverages supplier of the year for 2006. The recognition, presented at the
 recent 2007 Wal-Mart Supplier Summit, reflects Wal-Mart's recognition of
 Heineken USA's continued commitment to quality, innovation and
     "Heineken USA prides itself on its commitment to innovation and our
 delivery of quality products, which are enjoyed by adult consumers across
 the country," said Don Blaustein, senior vice president, sales, Heineken
 USA. "Heineken USA's and our distributors' long-standing relationship with
 Wal-Mart helps us continually identify ways to enhance the system and the
 processes we employ to deliver our consumers premium beverages from our
 world-class portfolio of brands."
     Wal-Mart's supplier of the year award is presented to companies for
 recognition of their annual performance, customer service and a
 collaborative approach to new items, and innovation.
     "We are honored that Wal-Mart has selected us as their alcoholic
 beverage supplier of the year and we look forward to continuing our
 partnership with this world-class retailer," said Blaustein. "This
 recognition is due in large part to Shawn Schiffer and his national retail
 sales team's efforts to build and strengthen relationships with key
 industry partners."
     Heineken USA was also named Wal-Mart's alcoholic beverages supplier of
 the quarter for August through October 2006.
     About Heineken USA
     Heineken USA Inc., the nation's premiere beer importer, is a subsidiary
 of Heineken International BV, which is the world's most international
 brewer. Brands imported into the U.S. include: Heineken Lager, the world's
 most international beer brand; Heineken Premium Light; Amstel Light, the
 largest-selling imported light beer brand; and Buckler non-alcoholic brew.
 Heineken USA is also the exclusive USA importer for the Tecate, Dos Equis,
 Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please
 visit EnjoyHeinekenResponsibly.com.

SOURCE Heineken USA Inc.