2014

Heineken USA To Upgrade Electronic Age Verification Technology By Utilizing Hand-Held Devices At Sponsored Events Company Continues Its Leadership Position in Preventing Underage Drinking

and Access by Utilizing Innovative Technology from Intelli-Check



    WHITE PLAINS, N.Y., May 9 /PRNewswire/ -- Heineken USA and
 Intelli-Check, Inc. (Amex:   IDN) announced today an agreement under which
 Heineken USA has purchased Intelli-Check's ID-Check(R) Mobile devices for
 use at a number of Heineken-sponsored events this year. This announcement
 further underscores Heineken's continued commitment to the responsible
 sale, marketing and consumption of its products, and the leadership
 position the Company has taken to reduce underage drinking and access to
 beverage alcohol. Heineken USA first used the enhanced Intelli-Check
 technology at a number of cinco de mayo- related events and activities for
 the Heineken USA portfolio of brands.
     "Heineken USA has implemented a number of unique programs to continue
 to attack the illegal use of our products by those underage," said Dan
 Tearno, Vice President, Corporate Relations for Heineken USA. "As an
 alcohol beverage company we believe it is our responsibility to be a part
 of the solution to the all too prevalent problem of underage drinking, and
 partnerships like this one with Intelli-Check demonstrate that technology
 can play a vital role. We have worked with Intelli-Check in the past and
 have found their technologies to be state-of-the-art. The upgrade to
 hand-held electronic devices will make it easier for us to ensure that
 anyone drinking at these Heineken-sponsored events is of legal drinking
 age."
     The ID-Check(R) software application enables the user to read, verify,
 parse and display the data encoded on documents such as government issued
 driver licenses, identification cards and military IDs. The application
 operates on a PDA with a built in barcode reader and clip on magnetic
 stripe reader running Windows Mobile 2003, which makes it compact in size
 and completely mobile.
     Todd Liebman, Senior Vice President of Marketing and Operations for
 Intelli-Check, stated, "We share Heineken USA's view that underage access
 to age-restricted products remains a major societal problem. That is why
 Intelli-Check continues to upgrade our technologies to help concerned
 companies better fight the problem of underage drinking. Our software
 allows the user to view critical details on documents that will
 affirmatively identify whether a patron is of legal drinking age. We
 applaud Heineken USA for their continued leadership role in promoting
 responsible behavior related to alcohol consumption and encourage other
 alcohol beverage companies to proactively tackle underage access and
 drinking at their events."
     Heineken USA has implemented a number of innovative programs and
 partnerships in the area of underage drinking prevention, and where
 possible, has collaborated with its distributors and retailers on such
 programs. In July 2005, the Company announced that it would utilize the
 AgeBand(TM) Electronic Age/ID Verification Wristband System at a number of
 Heineken-sponsored events, making it the first alcohol beverage company to
 use AgeBand(TM) technology at a series of concert events. The Company
 utilized AgeBand(TM) to restrict underage access at its first Amsterjam
 concert, which boasted more than 30,000 attendees, and to restrict underage
 consumption at Street Scene, a 100,000 plus-attended music festival in
 California. Further, Heineken USA continues to expand its Operation Teen
 Proof program, which utilizes Security Laminate Verifiers (SLV) to reveal
 the laminate security feature, which gives licensed alcohol establishments
 the ability to identify the authenticity of any New York State Driver's
 License issued after April 1997. Launched in 2002 in conjunction with then
 Westchester County District Attorney Jeanine Pirro, Operation Teen Proof
 has since expanded to more than 10 counties across New York State.
     Heineken USA is also a founding member of the Health Alliance on
 Alcohol (HAA), a national education initiative designed to attack the
 problem of underage consumption of alcohol through effective parent-child
 communications. The HAA is comprised of the New York-Presbyterian
 Healthcare System, Morgan Stanley Children's Hospital of New
 York-Presbyterian and White Plains Hospital Center and is funded by a
 three-year, $600,000 grant from Heineken USA.
     About Heineken USA
     Heineken USA Inc., the nation's largest beer importer, is a subsidiary
 of Heineken International (Netherlands), which is the world's most
 international brewer. The Company and its affiliates are firmly committed
 to promoting responsible consumption of beverage alcohol. Among other
 distinctions, Heineken was the first brewer in the world to place a
 responsibility message on all of its bottles and cans. Heineken was also
 the first alcohol company to place a responsibility message on all of its
 television, radio and print advertising. Please visit
 www.EnjoyHeinekenResponsibly.com.
     About Intelli-Check, Inc.
     Intelli-Check, Inc. is the acknowledged leader in technology that helps
 assure the authenticity of driver licenses, state issued non-driver and
 military identification cards used as proof of identity. Our patented
 ID-CHECK technology instantly reads, analyzes, and verifies the encoded
 data in magnetic stripes and barcodes on government-issue IDs from
 approximately 60 jurisdictions in the U.S. and Canada to determine if the
 content and format is valid. For more information, please visit
 www.intellicheck.com.
 
 

SOURCE Heineken USA Inc.

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