SACRAMENTO, Calif., June 27 /PRNewswire/ -- Keep California Beautiful (KCB) announces the launch of a state-wide partnership to heighten awareness of the importance of cell phone recycling and collect unwanted cell phones. CA Assemblyperson Fran Pavley, author of AB 2901, joins KCB and its partners at the state Capital on June 28 at 10am (Capitol Steps facing "N" Street, California State Capitol Building, Sacramento) to announce the campaign. AB 2901 is the nation's first state-wide mandatory cell phone recycling law targeting wireless retailers and goes into effect July 1, 2006, requiring cell phone retailers in California to establish a collection and recycling program. Californians are also restricted from throwing old cell phones into the trash. Since 2002, households and small businesses have been exempt from state's Universal Waste Rule, which applies to certain hazardous waste generated by a wide variety of people. This exemption expired on February 8, 2006. Help Eliminate Wireless Waste There are over 500 million used cell phones in the U.S. sitting idle in desk drawers or in landfills, with another 130 million estimated to be added in 2006. Cell phones contain a large number of hazardous materials which can pollute air when incinerated and seep into drinking water when buried in landfills. These hazardous materials include arsenic, beryllium, cadmium, copper, lead and zinc. Recycle that Phone! In partnership with the CA Department of Toxic Control Substances' Take It Back campaign, Waste Management, Wireless Alliance and many others, KCB is beginning one of the largest coordinated cell phone collection campaigns in California to keep our communities safe from the harmful effects of improperly disposed cell phones. Visit www.cleanca.org and click on "Donate Your Cell Phone." All phones collected through KCB's program will be properly recycled at no cost to the donor, and in most cases postage is also provided. Wireless retailers and other businesses can also request postage-paid collection boxes to collect cell phones from employees and customers. About Keep California Beautiful Keep California Beautiful (KCB) is a statewide non-profit environmental organization chartered by the state in 1990. KCB has a network of over 100 cities and counties throughout the state dedicated to encouraging litter prevention and recycling through community based action projects. KCB promotes and supports cleanup and beautification efforts. For additional information, visit www.cleanca.org.
SOURCE Keep California Beautiful