Help Malibu Cranberry-Cherry Make a Splash This Summer
Iconic Brand Challenges the Public to Make Waves by Creating an Advertisement for its Hottest New Flavor
NEW YORK, June 1, 2011 /PRNewswire/ -- Hot on the heels of having their fan base select its next flavor, Malibu – one of the most recognizable and innovative brands in the world – is now allowing them to potentially create its advertising. If you've ever wanted to be in the director's seat, now is your chance. Malibu Cranberry-Cherry, chosen by fans to be Malibu's newest flavor addition, is searching for an inspired individual to play art director and create advertising that will introduce the product to the world. The Malibu "Make a Splash" challenge asks creative thinkers across the nation to break out their cameras, video gear or smart phones to create an original and inspiring advertisement that reflects their take on the newest flavor from the Caribbean's most iconic rum with coconut liqueur. A grand prize of $20,000 is at stake for the advertisement that wins over the Malibu judges and $5,000 for the one that wins over the fans.
Six months ago, Malibu held the "Malibu U Choose" sweepstakes, in which Malibu fans across the country were asked to visit the brand's Facebook page to select between Citrus, Cranberry-Cherry and Mint as the newest Malibu flavor. An immediate favorite, Cranberry-Cherry received thousands of votes from the public, making it a permanent addition to the Malibu portfolio. With the "Make a Splash" contest, the company will once again allow the creative decisions to be shaped by the people who matter most: the fans.
"Our fans know what kind of advertising captures their attention and interest, so this time we're challenging them to use their creativity and artistic abilities to inspire us," said Sheila Senhouse, Brand Manager for Malibu at Pernod Ricard USA. "We're excited to see how Malibu lovers plan to speak to fellow fans through these creations."
Starting on June 1 and continuing through July 18, participants aged 21 and over can submit a video and/or print advertisement by visiting MalibuCranberryCherry.com and uploading their work. The winning advertisement and the fan favorite will be announced by Malibu the week of August 1. The fan favorite will win $5,000 and will be determined by Facebook users who visit the website during the submission period to vote for their favorite advertisement. Malibu will select the contest winner and award them with $20,000, along with the chance to use their work as an official Malibu advertisement.
Malibu Cranberry-Cherry joins the vibrant Malibu flavor portfolio, which currently consists of Malibu Coconut, Malibu Black, Malibu Pineapple, Malibu Island Melon, Malibu Mango, Malibu Passion Fruit and Malibu Tropical Banana – ensuring your summer will be a flavor-filled one.
Malibu is the original Caribbean rum with coconut liqueur and the world's favorite, selling 3.7 million cases each year in more than 150 countries. With its beginnings on the island of Barbados, Malibu is perfect for creating cool and refreshing cocktails to help you "Get Your Island On®." The delicious and distinct flavor of Malibu has been honored at several major international spirits competitions, including silver at the 2007 San Francisco World Spirits Competition. Malibu is operated and marketed globally by The Absolut Company, a unit of Pernod Ricard.
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group.
In addition to ABSOLUT®, Pernod Ricard USA's leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Seagram's Extra Dry Gin®, Beefeater® Gin, Plymouth™ Gin, Martell® Cognac, Malibu®, Kahlua® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. The company is based in Purchase, New York, and has roughly 1,000 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.
SOURCE Pernod Ricard USA
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