Help VH1 'Save' Music Education by Enrolling in the 'School of Rock' Beginning April 16th With a VOD or PPV Purchase of the Hit Paramount Film
Precedent-Setting Industry Initiative Kicks Off Seventh Year
of VH1 Save The Music Foundation
VH1 Save The Music Also Enlists the Help of 'Divas' and CBS News' THE EARLY
SHOW to Restore Music Education Programs Across the Country
NEW YORK, April 8 /PRNewswire/ -- The VH1 Save The Music Foundation is enrolling at the "School of Rock" for a precedent-setting partnership with Paramount Pay Television to kick off its seventh year of working with cable affiliates to restore music education programs in public schools across the country. Beginning April 16, Paramount will donate a portion of the proceeds from Video On Demand and Pay Per View (VOD/PPV) purchases of its box-office hit comedy, "School of Rock" available on all cable systems to the VH1 Save The Music Foundation. VH1's cable affiliate partners on this VH1 Save The Music campaign include: Adelphia, Brighthouse Networks, Charter Communications, Comcast, Cox Communications and Time Warner Cable. Many affiliates will also donate a portion of their proceeds from each "School of Rock" purchase. The VOD offering will feature a live concert from Def Leppard to serve as an added-value element. "We're so grateful to Paramount for helping to raise much needed funds for The Foundation's efforts with such an entertaining and appropriate film as 'School of Rock.' It represents perfectly how music education can have such a positive impact on children's lives on so many levels," said Christina Norman, President, VH1. "We also thank all of our cable affiliate partners who are working with us on this groundbreaking promotion and for providing such tremendous support for seven years in bringing music education to 500,000 students across the country. This year that number will grow as we fully restore Milwaukee and enter St. Louis public schools for the first time." "This precedent-setting partnership between Paramount and VH1 Save The Music drives home the importance of music education throughout public schools in America," said Jack Waterman, President, Worldwide Pay Television. "We can't think of a better way to raise awareness and funds for music education than watching a movie such as 'School of Rock,' that gives parents and students a first hand account of how music impacts student's lives." "Divas" Come Together for an Unforgettable Night to Benefit VH1 Save The Music Also this spring, the VH1 Save The Music Foundation will enlist the help of some "Divas" and partner exclusively with CBS News' THE EARLY SHOW to raise awareness about the need to restore music education programs across the country. Some of music's hottest "Divas" including Patti LaBelle, Jessica Simpson, Cyndi Lauper, Debbie Harry of Blondie, Joss Stone, Ashanti, Eve and Gladys Knight will perform live on-stage at the MGM Grand to support the VH1 Save The Music Foundation during an unforgettable "VH1 Divas." The event will be broadcast live from the MGM Grand in Las Vegas on Sunday, April 18 at 9:00 PM.* For the third year in a row, The Foundation and CBS News' THE EARLY SHOW will partner exclusively during the week of April 12 to raise awareness about the challenges facing music education in public schools through appearances by artists including Melissa Etheridge and Hanson, who will visit VH1 Save The Music schools in cities including Leavenworth, Kansas and New York City. Throughout 2004 the VH1 Save The Music Foundation along with its 29 cable affiliate partners will continue to restore music education programs in public schools across the country. 2004 VH1 Save The Music cities include: Baltimore, MD Nashville, TN Birmingham, AL New Orleans, LA Boston, MA New York, NY Chicago, IL Oakland, CA Cincinnati, OH Oklahoma City, OK Denver, CO Palm County, FL Greenville, SC Philadelphia, PA Portland, OR Milwaukee, WI Houston, TX Sacramento, CA Indianapolis, IN San Antonio, TX Las Vegas, NV San Diego, CA Little Rock, AR St. Louis, MO Los Angeles, CA Tulsa, OK Memphis, TN Washington, DC Leavenworth, KN Now in its seventh year, the Emmy and Peabody Award-winning VH1 Save The Music Foundation is a nonprofit organization dedicated to improving the quality of education in America's public schools by restoring music education programs in cities across the U.S. and raising awareness of the importance of music participation for our nation's youth. Since VH1 Save The Music was created in 1997, more than $25 million worth of musical instruments has been donated to 1,000 public schools in 80 cities, improving the lives of more than 500,000 children. VH1 Save The Music's many honors include the Governors' Award (a special Emmy Award), the George Foster Peabody Award for broadcast and cable excellence, and many Beacon Awards. VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in nearly 84 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno, VH1 Mega Hits and VH1 Country. Connect with VH1 at www.VH1.com. * all times ET/PT Contact: Maura Corcoran/VH1 Andie Silvers/CBS News 212-846-7325 212/975-3328
SOURCE VH1 Save The Music Foundation
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