Hengdeli and LVMH Watch & Jewelry Division Announce Renewal of Strategic Alliance
Pursuant to the agreement, Hengdeli will continue to be authorized by LVMH to distribute the brands on an exclusive basis in the Mainland China, namely TAG Heuer and Zenith, etc. The two parties held a cocktail party today to announce the renewal of this strategic agreement.
At the cocktail party, Mr. Zhang Yuping, Chairman of Hengdeli, said, "Over the years, Hengdeli has forged into a close partnership with LVMH Watch & Jewelry Division in the capital market and business arena. LVMH Group became our strategic investor when we were listed; while Hengdeli was LVMH's retailer of their distinguished watch brands. We together also own an international renowned brand OMAS. Today, we are here to renew our partnership, marking a new chapter of our collaboration. Going forward, we will explore stronger business cooperation in other areas. Sharing the same belief of "striving for innovation and excellence based on trust and sincerity", I believe our partnership will continue to grow and broaden."
"With its long history, "Hengdeli" brand has already earned its renowned reputation among customers. The Group has recently renamed it as "Hengdeli Holdings Limited" with an aim of reviving this century-old brand," Mr. Zhang continued.
On the same occasion, Mr.
Joining the cocktail is Bain & Company, a leading global consulting firm,
which introduced the development of watch market in
Looking ahead, Mr. Zhang Yuping and Mr.
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SOURCE Hengdeli Holdings Limited