HENNESSY ARTISTRY: Unparalleled Blend of Music and Talent in Store for Series of Intimate Event Experiences Kicking Off in September Curated by Common & The Roots

NEW YORK, Aug. 3 /PRNewswire/ -- Hennessy, the bestselling Cognac in the world and one of the most celebrated and storied brands in history, today announces the fourth annual edition of the acclaimed Hennessy Artistry series, a four-city slate of musical performances that promise to deliver an electrifying experience of unexpected blends: musical, artistic, cultural -- and flavorful.

Hennessy Artistry events will be both curated and headlined by hip-hop impresario Common, with The Roots -- named one of the "greatest live acts in the world" by Rolling Stone -- also appearing as the house band. Hosted exclusively by Hennessy, each night will feature a unique blend of performers and collaborators ranging from up-and-coming talent to cameos by iconic special guests.

Says Common: "Hennessy is the master of blending, and Artistry, is all about artistic blends of music genre, culture and style. The lineup is coming together nicely. The Roots and I are really collaborating to create a musical blend of talent that will do Artistry justice. We are planning some surprises as well, it should be quite an experience and I am thrilled to be a part of it."

Says Hennessy SVP Andy Glaser: "Our vision is for each event to be a blend of musical, artistic, and cultural experiences that give our brand's fans a once in a lifetime experience -- a memorable legacy that will remain synonymous with Hennessy."

The schedule of events is as follows:

    The Shrine, CHICAGO                      SEPTEMBER 12
    The Velvet Room, ATLANTA                 SEPTEMBER 19
    The Corinthian, HOUSTON                  OCTOBER 3
    "HALO" NEW YORK @ Terminal 5             OCTOBER 7

Marked by the core principles of discovery, creativity, and self-expression, Hennessy Artistry has been lauded worldwide as a showcase a broad range of talent, from local performers, to iconic artists such as Kanye West and LL Cool J, and rapidly rising superstars such as Ne-Yo, the curator of the 2007 series.

To date the Hennessy Artistry series has highlighted the art of blending at dozens of events around the world -- from Stuttgart to Sydney and from Hong Kong to Hanoi in just the past 12 months alone.

About Hennessy:

Hennessy is imported and distributed in the U.S. by Moet Hennessy USA. and is a subsidiary of LVMH (Moet Hennessy-Louis Vuitton). Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.

Online Resources:

Media resources, including exclusive images and video footage available here:

http://www.shorefire.com/clients/hennessyartistry/.

    Publicity Contact for Hennessy Artistry 2009:

    Shore Fire Media
    Nick Baily - nbaily@shorefire.com
    Rebecca Shapiro - rshapiro@shorefire.com
    Nancie S. Martin - nsmartin@shorefire.com
    T: 718-522-7171
    F: 718-522-7242
    http://www.shorefire.com

    Contact for Moet Hennessy USA:
    Meg Carlozzi - meg.carlozzi@mhusa.com
    Director Of Communications, Hennessy
    T: 212-251-8241
    F: 212-251-8235
    http://www.hennessyartistry.com
    http://www.hennessy.com

SOURCE Hennessy



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