Hertz And Encompass Media Group Expand Partnership To Include All Dollar-Thrifty Locations
The Encompass Travel Network is Now One of the Largest Media Companies Targeting the Traveling Consumer
NEW YORK, April 8, 2013 /PRNewswire-iReach/ -- Hertz and Encompass Media Group, known for developing unique approaches to reach and engage consumers, have announced the expansion of their exclusive partnership to include the Dollar and Thrifty car rental brands. Hertz acquired Dollar-Thrifty late last year, solidifying its position as the world's largest general use car rental company. The acquisition expands Encompass Travel Network's ability to reach the traveling public via Hertz, Dollar and Thrifty's nationwide network of airport locations while enabling each company to gain incremental revenue through targeted sponsorship and advertising opportunities with its on-site and in-car assets.
Encompass Media Group manages customer facing resources throughout Hertz's nationwide network, giving Hertz access to hundreds of thousands of customer touch points at every Hertz, Dollar, and Thrifty airport location in the country. Encompass' innovative avenues of advertising allows Hertz, and now Dollar and Thrifty, to go beyond traditional location signage and integrate company brand and messaging into all aspects of the consumer's rental car experience, including in-car via Hertz NeverLost, with GPS launch screen digital display ads, branding on key fobs, branded printed maps flagged with advertiser locations, and, even, hand-to-hand exit sampling, in addition to digital counter displays, rearview mirror hang tags, and shuttlebus domination signage.
"We have multiple ways to engage with this valuable traveling consumer, including the ability to provide branding in shuttles and take-one pamphlets at the counter, but that's just the beginning. For instance, consumers can now see a road map flagged with Walmart locations, receive percentage discounts on shopping from Macy's with a branded rental key fob or receive a sample bag of almonds from the California Almond Board as they get into a rental car after a long flight," said Encompass Media Co-Founder Adam Pierce.
This exclusive partnership with the leaders in the rental car industry creates an unprecedented opportunity for advertisers to make an impact on travelers, which includes brand visibility in Hertz and Dollar-Thrifty locations in the US, and expanded opportunities throughout Canada and Europe. Additionally, Encompass is able to tailor its program to meet the client's target demographics. Advertisers can choose which markets or airports they want to focus on, as well as options to subtarget various demographics including Hertz Gold Plus Rewards members via targeted messaging and sampling.
Through volume, reach, frequency and high levels of consumer engagement, the partnership between Encompass, Hertz, and Dollar-Thrifty will impact millions of travelers while creating a truly unique opportunity for brand outreach.
About Encompass Travel
Encompass Travel is a division of Encompass Media Group, one of the nation's leading non-traditional media companies, offering more than 30 unique media networks with channels reaching a variety of desirable demographic audiences. Through its media and events divisions, targeted media products reach consumers in a variety of lifestyle settings that fit into several marketing categories, including Travel, Retail, Health/Wellness and Beauty, Military, Transit, and In Home. Media Assets including Placed Based Media, Digital OOH, Sampling and Event Marketing.
Encompass's national footprint reaches the top 100 DMAs with a particular focus on the Top 25 DMAs, where the vast majority of its business is generated.
Encompass continually attracts globally recognized advertisers across many categories with a sampling of clients including: MasterCard, Verizon, Chase, HBO, Chrysler, Coca Cola, Metro PCS, M & M Mars, Comcast, Charles Schwab, Marriott Hotels, American Airlines, Johnson & Johnson, and Nationwide Insurance.
For more information, visit www.emgmediainc.com.
Media Contact: James Goll The 24-Group, 305-751-5557, JG@24-group.com
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SOURCE Encompass Media Group
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