HEX Teams With Singaporean Artist Jahan Loh For Eastern Influenced Collaboration
Camo Collection marks a street-smart yet minimalistic pop culture approach to traditional carryalls
OXNARD, Calif., Oct. 22, 2013 /PRNewswire-iReach/ -- HEX, award-winning fashionable techcessories brand, today announced the release of the Jahan Loh capsule collection, its latest product release for fall. The capsule collection pairs the ever-recognizable product silhouettes of HEX with the inimitable style and guerilla pop cultural aesthetics of Singaporean born artist Jahan Loh. This unique 3-piece collection originally gained traction revolving around various cultural Asian themes and influences but has since grown broader encapsulating many different artistic styles and nuances. Through the union of staple HEX traits equal parts fashion to function and the one-of-a-kind style that only an artist like Jahan could provide, this collaboration is a pleasant addition to this fall's lineup.
"Working with Jahan has been a great experience," says Carl Steindler, marketing manager, HEX. "It's rare to find an artist who is equal parts professional as they are creative, especially when working on products such as these which are so consumer focused; Jahan was incredible and it felt like he had been a member of the team since Day 1. I really think his vision will translate well to our demographic and am excited to see consumer reaction to this collection."
"This was my first time working on a bag and as such was a new medium that really challenged me to think differently in terms of design, functionality and appeal," states artist Jahan Loh. "Naturally the whole process of translating my ideas onto such a new canvas was really quite exciting, and by playing with outside themes through incorporating traditional ideas of patterns and camouflage but changing them up to make them my own, I am thrilled to have created something totally new and hope people will enjoy it!"
Featuring three product designs, both a backpack and tote bag with the option for matching iPhone case, the Jahan Loh capsule collection truly fuses fashion, art and technological function into the contemporary world of accessories. With principal HEX design elements including 16oz waxed coated canvas, protective fleece-lined storage compartments, leather trim and more, there's no doubt this collection will protect your precious tech devices while simultaneously granting you the freedom to formally express yourself. Whether it's the Cloak Backpack, Tote Bag or Core Case for iPhone 5, with prices ranging from $44.95 to $119.95 there's definitely opportunity for everybody to make a serious impression this fall season sporting pieces from this limited collection.
For more information on the Jahan Loh capsule collection and HEX's complete line of techcessories, visit www.shophex.com or follow them on Facebook, Twitter and Instagram. For further background on the artist Jahan Loh, we encourage you to check out www.ja-han.com or say hello to him on Instagram as well.
The Jahan Loh Collaboration was facilitated by Jeremy Kove, COO of Munson Industries/MAS creative, Venice Beach, California.
Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of design roots in the fashion industry, HEX has not only come on the scene, but stolen it. With a collection that showcases a stylish array of bags, wallets and cases, HEX has fused fashion with technology to create innovative products that will no doubt garner top-quality storage for all of your tech devices without damaging your style or street cred. We're here to serve… More information on HEX can be found on www.shophex.com, Facebook, Twitter and Instagram.
About Jahan Loh
Jahan Loh is a Singaporean visual artist who works primarily in the field of urban pop painting. In his visually spectacular work, Jahan is significantly known for merging both the traditional presentation mode of 'high-end' visual pop art with modern day street art into his paintings and ultimately bringing a fusion of east meets west aesthetic into urban aerosol painting in the streets. This approach solemnly penetrated deep into the world of fine art and was widely first recognized through his controversial CHERRY POP art show in Singapore. Since then, Jahan's works have been featured in innumerable art exhibitions both locally and overseas, where he has proudly represented Singapore in New York, Los Angeles, Japan, Malaysia, Hong Kong, Taiwan and China. His artworks are often viewed in relation to the sensibilities of Pop Art, of reproduced images found from mainstream culture, and in the commercial style of advertising via mass communication. When Jahan's not in the studio painting on canvases he can still be found painting his name across different mediums around the globe. Thankfully genres of his expression are not restricted to the canvases and walls of the world, and have widely extended into fusing art alongside design for well-known labels like Adidas, Nike, Sony, Carhartt, Subcrew and most recently HEX. Private collectors and museums all over the world are known to seek and exhibit Jahan's works, and as this young Singaporean's star continues to rise there's literally no telling where his unique creative senses will lead him next…
Media Contact: T Valladares, HEX, 8059834651, email@example.com
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