Highly Anticipated DLP(R) 1080p Chips for Projectors Arrive

DLP(R) 1080p Chipsets round out complete DLP(R) front projection product

offering



08 Sep, 2005, 01:00 ET from Texas Instruments DLP Products

    INDIANAPOLIS, Sept. 8 /PRNewswire/ -- Texas Instruments (NYSE:   TXN) (TI)
 at CEDIA today announced and showcased 1080p resolution (1920 x 1080) chipsets
 for the front projection market.  1080 is the high-definition resolution
 standard for many highly anticipated content applications in the near future,
 including broadcast, gaming, and high-definition video players.  DLP 1080p
 resolution chips will be made available to customers for both single-chip and
 3-chip applications, enabling incredible detail for the ultimate HD viewing
 experience.
     According to market-watcher Pacific Media Associates (PMA), DLP technology
 holds 69.8% of the consumer front projection market in the U.S. as of 2Q05.
 The addition of DLP 1080p chipsets will allow customers to offer maximum-HD
 for front projection, rounding out current strong DLP 720p HD offerings.  The
 breadth of 720p and 1080p projector choices will give consumers high-
 definition options that meet their price and performance choices.  In
 addition, DLP products with 480 and 576 resolutions continue to thrive in the
 consumer market, providing great video viewing experiences for current DVD and
 gaming standards.  Manufacturers who will be announcing front projection
 products based on DLP 1080p technology in the near future include: Barco,
 Christie Digital, Digital Projection International, InFocus, Marantz,
 Mitsubishi, Panasonic, projectiondesign, Optoma, Runco Samsung, Sharp, SIM2
 and Yamaha.
     This news comes shortly after the TI announcement of increased color
 performance available for DLP front projection single-chip products with
 BrilliantColor(TM) technology.  With up to 6-color processing, which moves
 significantly beyond other technologies' limitations of 1-color-per-chip
 processing, BrilliantColor(TM) technology will enable a greater than 50%
 brightness increase in mid tone images, common in video and natural scenes,
 translating into truer, more vibrant colors.
     "We aim to meet both the needs of our customers and the needs of the
 market; and adding DLP 1080p technology to our offering will allow our
 customers to round out their product lines and fill a specific market need,"
 said Lars Yoder, Business Manager, TI DLP Front Projection Products.
 "Consumers will benefit from products with maximum HD resolution that will
 provide incredible detail of the images and deliver a truly amazing viewing
 experience."
     "We are very excited about the addition of DLP 1080p 3-chip technology to
 our product offering," said Nancy Fares, Business Manager, DLP Cinema
 Products.  "This allows our partners to offer flagship products with an
 exceptional image to the high-end theater enthusiasts."
     CEDIA attendees can experience DLP 1080p technology for both front and
 rear applications, as well as BrilliantColor(TM) technology, at TI DLP
 Products booth #248.
 
     About Texas Instruments DLP Products
     Texas Instruments DLP display technology offers clarity down to the most
 minute detail, delivering pictures rich with color and brightness to large-
 screen HDTVs and projectors for business, home, professional venue and digital
 cinema (DLP Cinema(R)).  75 of the world's top projection and display
 manufacturers design, manufacture and market products based on DLP technology.
 At the heart of every DLP chip is an array of up to 2 million microscopic
 mirrors which switch incredibly fast to create a high resolution, highly
 reliable, full color image.  DLP technology's chip architecture and inherent
 speed advantage provides razor-sharp images and excellent reproduction of fast
 motion video.  Since early 1996, more than 7 million DLP subsystems have been
 shipped.  For more information, please visit www.dlp.com
     Texas Instruments Incorporated provides innovative DSP and Analog
 technologies to meet our customers' real world signal processing requirements.
 In addition to Semiconductor, the company's businesses include Sensors &
 Controls and Educational & Productivity Solutions.  TI is headquartered in
 Dallas, Texas, and has manufacturing, design or sales operations in more than
 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN.  More information is located on the World Wide Web at www.ti.com .
     DLP and DLP Cinema are registered trademarks of Texas Instruments.
 
 

SOURCE Texas Instruments DLP Products
    INDIANAPOLIS, Sept. 8 /PRNewswire/ -- Texas Instruments (NYSE:   TXN) (TI)
 at CEDIA today announced and showcased 1080p resolution (1920 x 1080) chipsets
 for the front projection market.  1080 is the high-definition resolution
 standard for many highly anticipated content applications in the near future,
 including broadcast, gaming, and high-definition video players.  DLP 1080p
 resolution chips will be made available to customers for both single-chip and
 3-chip applications, enabling incredible detail for the ultimate HD viewing
 experience.
     According to market-watcher Pacific Media Associates (PMA), DLP technology
 holds 69.8% of the consumer front projection market in the U.S. as of 2Q05.
 The addition of DLP 1080p chipsets will allow customers to offer maximum-HD
 for front projection, rounding out current strong DLP 720p HD offerings.  The
 breadth of 720p and 1080p projector choices will give consumers high-
 definition options that meet their price and performance choices.  In
 addition, DLP products with 480 and 576 resolutions continue to thrive in the
 consumer market, providing great video viewing experiences for current DVD and
 gaming standards.  Manufacturers who will be announcing front projection
 products based on DLP 1080p technology in the near future include: Barco,
 Christie Digital, Digital Projection International, InFocus, Marantz,
 Mitsubishi, Panasonic, projectiondesign, Optoma, Runco Samsung, Sharp, SIM2
 and Yamaha.
     This news comes shortly after the TI announcement of increased color
 performance available for DLP front projection single-chip products with
 BrilliantColor(TM) technology.  With up to 6-color processing, which moves
 significantly beyond other technologies' limitations of 1-color-per-chip
 processing, BrilliantColor(TM) technology will enable a greater than 50%
 brightness increase in mid tone images, common in video and natural scenes,
 translating into truer, more vibrant colors.
     "We aim to meet both the needs of our customers and the needs of the
 market; and adding DLP 1080p technology to our offering will allow our
 customers to round out their product lines and fill a specific market need,"
 said Lars Yoder, Business Manager, TI DLP Front Projection Products.
 "Consumers will benefit from products with maximum HD resolution that will
 provide incredible detail of the images and deliver a truly amazing viewing
 experience."
     "We are very excited about the addition of DLP 1080p 3-chip technology to
 our product offering," said Nancy Fares, Business Manager, DLP Cinema
 Products.  "This allows our partners to offer flagship products with an
 exceptional image to the high-end theater enthusiasts."
     CEDIA attendees can experience DLP 1080p technology for both front and
 rear applications, as well as BrilliantColor(TM) technology, at TI DLP
 Products booth #248.
 
     About Texas Instruments DLP Products
     Texas Instruments DLP display technology offers clarity down to the most
 minute detail, delivering pictures rich with color and brightness to large-
 screen HDTVs and projectors for business, home, professional venue and digital
 cinema (DLP Cinema(R)).  75 of the world's top projection and display
 manufacturers design, manufacture and market products based on DLP technology.
 At the heart of every DLP chip is an array of up to 2 million microscopic
 mirrors which switch incredibly fast to create a high resolution, highly
 reliable, full color image.  DLP technology's chip architecture and inherent
 speed advantage provides razor-sharp images and excellent reproduction of fast
 motion video.  Since early 1996, more than 7 million DLP subsystems have been
 shipped.  For more information, please visit www.dlp.com
     Texas Instruments Incorporated provides innovative DSP and Analog
 technologies to meet our customers' real world signal processing requirements.
 In addition to Semiconductor, the company's businesses include Sensors &
 Controls and Educational & Productivity Solutions.  TI is headquartered in
 Dallas, Texas, and has manufacturing, design or sales operations in more than
 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN.  More information is located on the World Wide Web at www.ti.com .
     DLP and DLP Cinema are registered trademarks of Texas Instruments.
 
 SOURCE  Texas Instruments DLP Products

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