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International Star's New Fragrance Line

Launches Fall 2006 in Prestige Fragrance Market

    NEW YORK and BEVERLY HILLS, Calif., Sept. 29 /PRNewswire-FirstCall/ --
 Hilary Duff, international star of film, television and recording fame, and a
 designer of her own fashion and lifestyle line, has partnered with
 Elizabeth Arden (Nasdaq:   RDEN), a leader in the global beauty industry, to
 launch a new line of fragrance products Fall 2006 in North America followed by
 a global rollout.  The announcement was made jointly by Hilary and Scott
 Beattie, Elizabeth Arden Chairman and Chief Executive Officer.
     The partnership, a collaboration between Elizabeth Arden and Hilary, marks
 the internationally-known star's entry into the prestige fragrance market.
 The fragrance line will be designed to reflect Hilary's image and taste.
 Hilary's fragrance line will join other well-known celebrity fragrances from
 Elizabeth Arden, including the most successful celebrity fragrance in the
 world, Elizabeth Taylor's White Diamonds, and the record-shattering launch of
 Britney Spears' fragrances curious and fantasy.
     "I love wearing a beautiful fragrance and don't feel completely dressed
 without one," said Hilary.  "I love to layer my fragrances with perfumes, body
 gels and dusting powders.  I am looking forward to working with Elizabeth
 Arden's fragrance team to create a product line that is fresh and innovative.
 A fragrance that everyone will enjoy wearing, including me."
     "Hilary is the natural choice to reach fragrance buyers of all ages here
 and abroad, as she is recognized globally for her tremendous talent and
 glamorous star appeal," said Beattie.  "We are proud to partner with her and
 her hilary duff designer label, and we'll take our inspiration from Hilary to
 build a stunning line of fragrance products."
     Financial terms of the agreement were not disclosed.
 
     About hilary duff enterprises.  The newly unveiled designer label hilary
 duff for teens and young adults will introduce a juniors line of apparel and
 accessories in the coming years.  The hilary duff designer label complements
 the existing 'tween label stuff by hilary duff which has consistently achieved
 top sell-thrus at leading retailers in the U.S., and at exclusive retailers in
 Canada, Australia and New Zealand, with expansion set for new product
 categories and additional retailers Fall 2006, and additional territories
 2006-2007.
 
     About Elizabeth Arden.  Elizabeth Arden is a global prestige beauty
 products company.  The Company's portfolio of leading brands includes the
 fragrance brands Red Door, Red Door Revealed, Elizabeth Arden Green Tea,
 Elizabeth Arden 5th Avenue, ardenbeauty, Elizabeth Arden Provocative Woman,
 curious Britney Spears(TM), fantasy Britney Spears(TM), Elizabeth Taylor's
 White Diamonds, Passion, Forever Elizabeth and Gardenia, White Shoulders,
 Geoffrey Beene's Grey Flannel, Halston, Halston Z-14, Unbound, PS Fine Cologne
 for Men, Design and Wings; the Elizabeth Arden skincare line, including
 Prevage(TM) Anti-Aging Treatment, Ceramides and Eight Hour Cream; and the
 Elizabeth Arden color cosmetics line.
 
 

SOURCE  Elizabeth Arden