Hilary Swank Grows the Distance for Pantene(R) Beautiful Lengths(TM)

Award-Winning Actress Will Make the Kindest Cut for Women with Cancer

    CINCINNATI, July 19, 2007 /PRNewswire/ -- Two-time Academy Award-winner
 Hilary Swank announced today that she has committed to grow, cut and share
 her long hair with Pantene Beautiful Lengths. This incredibly personal
 donation will be part of a year-long association between leading actress
 Swank and Pantene's unique charitable campaign. In her new role, Swank will
 star in a Pantene Beautiful Lengths print public service announcement (PSA)
 and encourage people across the US and Canada to follow her example.
     Pantene is a brand that knows the importance of healthy, beautiful
 hair, and the impact that it has on a women's sense of self. That's why,
 one year ago, Pantene partnered with the Entertainment Industry
 Foundation(TM) (EIF) to create Pantene Beautiful Lengths, a campaign that
 inspires people to grow, cut and donate their healthy hair to make free
 real-hair wigs for women who have lost their hair due to cancer treatment.
     "I have lost multiple family members to cancer and witnessed their
 struggle first hand. I've never heard of anything quite like Pantene
 Beautiful Lengths, and I'm proud to be asked to promote the goals of such a
 unique and heartfelt program," explains Ms. Swank. "It's an honor to be
 associated with Pantene's campaign, and I just hope that my contribution
 will help to inspire others to get involved in whatever way they can."
     Since its launch in July 2006, Pantene Beautiful Lengths has attracted
 the hearts and the hair of women, men and children across the continent.
 Regardless of whether individuals donated in a private gesture at their
 local salon, or joined others in the growing phenomenon of community
 cutting events, their generosity has already resulted in more than 17,000
 ponytail donations overall, a Guinness World Record(TM) and the
 distribution of 2,000 free, real- hair wigs.
     "For the past 60 years, Pantene has helped generations of women achieve
 healthy, beautiful hair through its ongoing innovations including the
 recent launch of Texturize!. Pantene also understands how profoundly linked
 a woman's hair is to her sense of self," remarked Craig Bahner, General
 Manager and Vice President of North American Hair Care, Procter & Gamble.
 "Through Pantene Beautiful Lengths, we are encouraging people to share
 their healthy hair to give hope to women during the greatest struggle of
 their lives. I'm delighted that Ms. Swank is not only donating her hair for
 our cause, but also acting as a great public advocate to raise awareness of
 the issue and inspire other people to follow her shining example."
     Pantene Beautiful Lengths hair donations are made into the
 highest-quality wigs by campaign partner HairUWear(R), the leading global
 producer of real- hair wigs and extensions. As they become available, the
 finished wigs are then distributed at no cost to cancer patients through
 the American Cancer Society(R)'s national network of wig banks. In addition
 to creating and distributing wigs made of real hair, Pantene is making a
 generous financial donation to the Women's Cancer Research Fund(TM), an
 initiative of the Entertainment Industry Foundation that is committed to
 saving lives by raising funds and awareness for millions of women and their
 families at risk of or affected by cancer.
     For more information about Pantene Beautiful Lengths and ways to
 participate, visit www.beautifullengths.com or the Pantene Beautiful
 Lengths Blog http://beautifullengths.wordpress.com.
     About P&G Beauty [ PG]
     P&G Beauty products help make beauty dreams real and grooming enjoyable
 everyday for millions of women and men worldwide. With more than 100 brands
 available in nearly 130 countries, P&G Beauty delivered sales of more than
 $21 billion in fiscal year 2005/2006, making it a leading global beauty
 company. P&G Beauty offers trusted brands with leading technology to meet
 the full complement of beauty and grooming needs: Pantene(R), Olay(R), Head
 & Shoulders(R), Max Factor(R), Cover Girl(R), Always(R), Sassoon
 Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R),
 Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R),
 Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), and the luxury or
 prestige fragrance licenses for Dolce & Gabbana(R), Valentino(R), Hugo(R),
 and Gucci(R). Please visit www.pg.com for the latest news and in-depth
 information about P&G Beauty and its brands.
     About EIF
     The Entertainment Industry Foundation (EIF), a philanthropic leader of
 the entertainment industry, raises awareness and funds for critical health,
 educational and social issues. EIF has a remarkable track record in raising
 awareness and funds in the fight against cancer. EIF's funding strategy is
 results-driven, bringing together some of the very best scientists and
 institutions in the country to collaborate on groundbreaking research
 projects to fast-track the development of better prevention methods and
 improved therapies for treatment of breast and reproductive cancers. For
 more information visit www.eifoundation.org.
     About HairUWear
     HairUWear is the leading global producer of real-hair wigs and
 extensions. HairUWear is taking the campaign's generous donations of hair
 and transforming it into comfortable, beautiful wigs that will make a world
 of difference for women across America who are living with cancer.
 
 

SOURCE Pantene