AUSTIN, Texas, March 28, 2011 /PRNewswire-iReach/ -- Mercury Mambo, a Hispanic experiential marketing, sales promotion, and branding agency in Austin, TX has been selected as the Hispanic partner agency for the Hispanic Scholarship Fund's promotional campaigns.

"Our goal is put a college degree in every Latino household, and we believe Mercury Mambo's experience leading successful marketing programs will help us get there," said Barbara Breier, Senior Vice President of Development & Marketing Accounting. "Their impressive work with partner agencies and their strong relationships with recognizable brands will be an asset to our work. "

As the Hispanic promotions partner agency, Mercury Mambo will develop innovative ways to enhance current and potential HSF sponsors participation.  "Mercury Mambo is honored to put our creative, grassroots and promotional experience to work towards this great cause for our Hispanic community."

About Hispanic Scholarship Fund

Founded in 1975, the Hispanic Scholarship Fund believes that the country prospers when all Americans have access to the opportunities a college education can afford. As the nation's leading Hispanic higher education fund, HSF works to address the barriers that keep many Latinos from earning a college degree. HSF has awarded over $300 million in scholarships over the past 35 years and has supported a broad range of outreach and education programs to help students and their families navigate the collegiate life, from gaining admission and securing financial aid to finding employment after graduation. HSF envisions a future where every Latino household will have at least one college graduate, creating an enduring impact on the college outlook of Latino families nationwide, and strengthening the American economy for generations to come. For more information about the Hispanic Scholarship Fund please visit:  www.HSF.net.

About Mercury Mambo

Mercury Mambo is the leading Hispanic event marketing, experiential marketing, sales promotion, and branding agency with a proven track record of delivering results for some of America's most respected brands and products. Mercury Mambo creates memorable brand experiences by reaching consumers at the point where commerce and culture collide™. Using their own team of highly trained, bilingual ambassadors across the country, Mercury Mambo is able to bring brand messages to life and motivate Hispanic consumers to take action. With Mambo flair and a focus on sustainable ROI of Hispanic sales, the agency delivers local and national Hispanic market expertise. For a list of Clients and to view case studies, please visit:  www.mercurymambo.com

Media Contact: Liz Arreaga Mercury Mambo, 512-447-4440 ext. 122, liz@mercurymambo.com

SOURCE Mercury Mambo

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