Holiday Dinners to Go Include Low-Carb and Tofurky Feasts

Nov 20, 2003, 00:00 ET from Fred Meyer

    PORTLAND, Ore., Nov. 20 /PRNewswire-FirstCall/ -- It's easier than ever to
 have family and friends to your home for a traditional holiday feast and not
 have to spend all day in the kitchen.  The secret: heat-and-serve holiday
 dinners to go.
     "All kinds of people are ordering heat-and-serve holiday dinners to go,"
 Pam Matthews, vice president of service delis for Fred Meyer, said. "We see
 families where both spouses work and families with single-parents.  All are
 strapped for time and looking for help.  We see young adults hosting their
 first holiday meals.  We see people going to other people's homes who want to
 contribute to those meals.  We see people who don't have the kitchens,
 expertise, or inclinations to cook large meals but still want to celebrate
 with friends and family over a meal at home.  All these people and more are
 turning to their supermarkets for holiday dinners to go."
     Matthews said she sees a growing appreciation of supermarkets as sources
 of high-quality meals for home.  Fred Meyer has responded with an increasing
 variety of service deli food year-around.  And for the year-end holidays, the
 service deli has increased it selection from two holiday dinners two years ago
 to a total of five different meals to go today.  From two sizes of traditional
 turkey dinners in 2001, Fred Meyer added a prime rib dinner in 2002, and in
 2003 added a spiral ham dinner and a low-carb turkey dinner.  These heat-and-
 serve meals include:
     -- Traditional Holiday Dinner serves 6-8 people and includes a Foster
        Farms turkey, old fashioned mashed potatoes, stuffing, and gravy.
     -- Premium Holiday Dinner serves 8-10 people and includes a Foster Farms
        turkey, mashed potatoes, stuffing, gravy, green bean/mushroom
        casserole, cranberry/pineapple chutney, dinner rolls, and an apple or
        pumpkin pie.
     -- Prime Rib Dinner serves 4-6 people and includes prime rib roast and au
        jus, garlic mashed potatoes, corn, dinner rolls, and an apple or
        pumpkin pie.
     -- Spiral Ham Dinner serves 6-8 people and includes spiral ham, scalloped
        potatoes, corn, cranberry/pineapple chutney, dinner rolls, and an apple
        or pumpkin pie.
     -- Low-Carb Dinner serves 6-8 and includes a Foster Farms turkey, mashed
        cauliflower, broccoli cheese au gratin, turkey gravy, and mushroom &
        sausage stuffing.
     Matthews said customers should order in advance using simple forms
 available at the service delis.  The delis need enough time to have everything
 ready so the customers can easily heat and serve the dinner when they get
     For vegetarians, the Fred Meyer Nutrition Center offers a bird-free
 Tofurky Feast that serves four people.  Made by Turtle Island Foods of  Hood
 River, Oregon,  it includes a tofurky roast made from organic soybeans with a
 wild rice stuffing, plus cranberry apple potato dumplings, tofurky giblet
 gravy, extra wild rice stuffing, and tofurky jurky wishstix.
     Fred Meyer is headquartered in Portland, Ore. and has a total of 134
 multidepartment stores in Washington, Oregon, Alaska, Idaho, and Utah.  Fred
 Meyer is a division of The Kroger Co. (NYSE:   KR), which is one of the nation's
 largest grocery retail chains with stores coast-to-coast.

SOURCE Fred Meyer