Holiday Shopping Starts Early at ShopKo; Doors Open at 6 a.m. for Day-After- Thanksgiving Sale; Features Great Values, Free Gifts and Holiday Excitement

    GREEN BAY, Wis., Nov. 25 /PRNewswire-FirstCall/ -- The doors will open
 early at all ShopKo stores Friday, November 29, 2002 for the traditional start
 to the holiday shopping season.  "The day after Thanksgiving is the biggest
 shopping day of the year and months of planning and preparation have gone into
 making sure our customers are satisfied," said Terry McDonald, ShopKo senior
 vice president of marketing and communications.  Nearly 700,000 customers
 passed through ShopKo's doors on the day after Thanksgiving last year.  "While
 shoppers will likely visit more than one store during the holiday season, they
 tell us they do the majority of their shopping at the first store on the
 list," McDonald said.  "We will be ready."
 
     Free 100th anniversary teddy bear
     The first 1,000 adult customers at all ShopKo stores Friday morning will
 receive a free eight-inch teddy bear.  Celebrating its 100th anniversary in
 2002, this classic collectible teddy bear will be cherished by both children
 and adults.  ShopKo customers will also enter a sweepstakes Nov. 20 - Dec. 7
 to win one of 141 five-foot teddy bears (one giant bear awarded per store.)
 
     Five hours of fabulous prices
     The first five hours of shopping will feature 54 popular holiday gift and
 entertaining items at ShopKo's most compelling values of the year.  Featured
 from 6:00 a.m. - 11:00 a.m. Friday:
 
 
                                            Reg. price        5-hr special
     Popular Disney videos and DVDs      $14.00 - $22.00     $9.99 - $12.99
     Sansui DVD/VCR combo                        $199.99         $144.99
     Men's or women's flannel lounge
      pants                              $12.99 - $13.99   Buy one get one free
     .25 ctw. diamond stud earrings              $199.99          $44.99
     Nostalgic cedar chest                        $99.99          $49.99
 
 
     Nine free after rebate toys
     ShopKo values will be so good on the day after Thanksgiving many of the
 toys under the holiday tree will cost nothing.  Nine toys regularly priced at
 $9.99 and sale priced at $5.00 for the first 5 hours Friday morning, come with
 a $5.00 mail-in rebate offer.  Among the free-after-rebate toys are the Dream
 Baby doll gift set, the Kismet dice game, the Country Farm playset, and the
 Jr. Adventures backpack with tools.
     ShopKo Stores, Inc. (NYSE:   SKO), a Fortune 500 company headquartered in
 Green Bay, Wis., operates 364 retail stores in 23 states, primarily in the
 Midwest, Western Mountain and Pacific Northwest regions.  Retail operations
 include 141 specialty discount stores operating under the ShopKo name in mid-
 sized and larger cities, and 223 Pamida discount stores in smaller, rural
 communities.  For more information about ShopKo or Pamida visit the website at
 www.shopko.com .
 
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SOURCE ShopKo Stores, Inc.
RELATED LINKS
http://www.shopko.com

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