Home Box Office to Deliver 26 High-Definition Channels Using Motorola Technology

Motorola's field-proven MPEG-4 processing technology will increase HBO HD

offerings

    SAN DIEGO, Aug. 9 /PRNewswire-FirstCall/ -- Motorola ( MOT) today
 announced it will implement a 26-channel, high-definition (HD) MPEG-4 AVC
 encoding system for Home Box Office (HBO). Offered by Motorola's Home and
 Networks Mobility Business, the system compresses, encrypts, modulates, and
 receives the HD signals within a single integrated transmission system to
 allow HBO to expand its HD offerings to subscribers.
     "HBO has a long history of delivering great programming in the highest
 quality and just as we were the first to launch a high-definition feed, we
 are now the first to commit to the full breadth of our channels in HD,"
 said Bob Zitter, executive vice president, technology and chief technology
 officer, HBO. "Motorola's implementation of the highly efficient MPEG-4
 encoding standard provides the quality that we require and that our
 customers expect."
     Motorola is integrating key technologies to deliver high-bandwidth HD
 channels through increased capacity. Using very high quality/high
 efficiency MPEG-4/AVC encoding technology allows Motorola to ensure
 compliance with HBO's video quality standards. Additionally, Motorola's new
 multi-format Integrated Receiver/Decoder (IRD) will deliver HD channels in
 both MPEG-4/AVC and MPEG-2 formats.
     "Motorola has made a long-term commitment to the advancement of digital
 video technology. As such, we are very pleased to work with HBO on this
 important industry project," said Doug Means, corporate vice president and
 general manager, Motorola Home and Networks Mobility. "We expect this
 project to change the way programmers approach large-scale, high- and
 standard- definition content distribution."
     As a long-time leader in HD digital compression systems and a member of
 the Grand Alliance HD encoding effort, Motorola has deployed hundreds of HD
 encoding systems in the MPEG-2 standard. The MPEG-4 AVC technology has been
 optimized for today's content requirements, handling both 1920 x 1080i and
 1280 x 720p resolutions at approximately half the bandwidth required with
 similar MPEG-2 coded signals.
     About HBO
     Home Box Office, Inc. is the premium television programming subsidiary
 of Time Warner Inc., providing two 24-hour pay television services -- HBO
 and Cinemax -- to over 40 million U.S. subscribers. The services offer the
 most popular subscription video on demand products, HBO On Demand and
 Cinemax On Demand, as well as multiplex channels and HD feeds.
 Internationally the subscription video on demand products HBO On Demand and
 HBO Mobile, along with branded joint ventures, bring HBO services to over
 50 countries. HBO programming is sold into over 150 countries worldwide.
     About Motorola, Inc.
     Motorola is known around the world for innovation and leadership in
 wireless and broadband communications. Inspired by our vision of seamless
 mobility, the people of Motorola are committed to helping you connect
 simply and seamlessly to the people, information, and entertainment that
 you want and need. We do this by designing and delivering "must have"
 products, "must do" experiences and powerful networks -- along with a full
 complement of support services. A Fortune 100 company with global presence
 and impact, Motorola had sales of US $42.9 billion in 2006. For more
 information about our company, our people and our innovations, please visit
 http://www.motorola.com.
     MOTOROLA and the Stylized M Logo are registered in the US Patent &
 Trademark Office. All other product or service names are the property of
 their respective owners.
 
 

SOURCE Motorola, Inc.