Home Goods Startup Boll & Branch Introduces World's First Socially Responsible Towels

Company that revolutionized luxury bedding unveils plans to socially and commercially disrupt the bath linens market

Aug 06, 2015, 10:40 ET from Boll & Branch

CHATHAM, N.J., Aug. 6, 2015 /PRNewswire/ -- Boll & Branch (bollandbranch.com), the startup that revolutionized the archaic bedding industry, today introduced an ultra-premium bath towel line with a mission to both commercially and socially disrupt the market. The towels, the world's first to earn full Fair Trade Certification, are made using proprietary technology and manufacturing techniques that achieve a balance of softness and absorption historically impossible to achieve without the use of synthetic materials.

Made sustainably from 100% organic cotton, each oversized bath towel, hand towel and wash cloth is produced according to strict ethical standards that protect farmers, mill workers and the environment. Nevertheless, Boll & Branch towels still undercut department store prices by over 50 percent. The bath line will be available in five colors: Pure White, Fresh Cream (Ivory), Dove (Light Grey), Pebble (Dark Grey) and Powder (Light Blue).

Boll & Branch launched in January 2014, premiering its line of accessibly priced luxury bed linens. Despite only offering two colors initially, the company sold out of its entire inventory within six weeks. By the end of 2014, Boll & Branch had expanded its line to include blankets, duvet covers and decorative pillows, as well as seven additional colors. The company's unique approach to delivering a luxury product through sustainable means immediately struck a chord with consumers. First year revenue topped $2M, and Boll & Branch is on a $10M run rate in its second year of business.

"Boll & Branch reinvented the way people buy luxury bedding by delivering a market-leading product at a reasonable price point, in a truly sustainable and transparent way," said Scott Tannen, CEO and co-founder of Boll & Branch. "The new line of towels furthers our mission to shake up home textiles. Towels have been produced the same way for centuries, and we were tired of overpaying for towels that were neither soft nor durable. So, we re-engineered the bath towel and did it using only sustainable materials and labor."

"Our new line of bath towels represents over a year worth of research and development," added Missy Tannen, President and co-founder of Boll & Branch. "I'm thrilled that this innovation process has produced fast-drying towels that are soft, beautiful and set a new standard for durability."

The Boll & Branch bath line will officially launch in the fall of 2015, but customers may pre-order now at bollandbranch.com/towels. Shipping is free for all purchases.

About Boll & Branch

Boll & Branch is a vertically integrated, socially conscious provider of home textiles made from 100% organic cotton in Fair Trade Certified™ mills. Offering ultra-premium bedding and bath towels direct to the consumer online, Boll & Branch cuts out the middleman and high retail markup to provide the highest quality products at the best value. Launched in 2014, because everyone deserves a good night's sleep—from the customer to the farmer and textile worker—Boll & Branch is a private company headquartered in Chatham, N.J. For more information, visit BollandBranch.com and follows us on Twitter @bollandbranch.

 

SOURCE Boll & Branch



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