Home Interiors & Gifts, Inc. Launches Better Homes and Gardens(TM) Collection

Company's 100,000 Independent Sales Consultants to Bring Products Inspired By

Better Homes and Gardens Brand Direct to Consumers

Mar 02, 2004, 00:00 ET from Home Interiors & Gifts, Inc.

    CARROLLTON, Texas, March 2 /PRNewswire/ -- Home Interiors & Gifts, Inc.,
 one of the nation's largest direct sellers of home decor accessories,
 announced today the availability of the new Better Homes and Gardens(TM)
 Collection.  In June of 2003, Home Interiors & Gifts and the Meredith
 Corporation (NYSE:   MDP) announced their strategic partnership to create and
 sell a premier line of home decorating products under the Better Homes and
 Gardens brand name.
     Since 1957 Home Interiors & Gifts has decorated millions of homes, and the
 new Better Homes and Gardens Collection, launching this year with an initial
 77 products, will complement existing Home Interiors products and give a fresh
 new look to the numerous decorating styles available today.
     The product line includes a wide array of home decorative products
 including framed art and mirrors, a complete line of hand-painted, mix- and-
 match tableware, botanical candles, detailed metal works for decorating in the
 home and in the garden, vases and other home accessories.  Representing
 traditional, contemporary and casual country styles, the Better Homes and
 Gardens Collection will refresh any home, old or new, and will appeal to a
 variety of consumers and their tastes.
     "This relationship marks the latest chapter in the history of Home
 Interiors & Gifts, and we are proud to interpret the Better Homes and Gardens
 brand through the introduction of this collection," said Home Interiors' CEO
 Mike Lohner.  "The Better Homes and Gardens Collection combines expertise in
 home decorating, classic style and quality from two trusted brands in their
 respective fields."
     Home Interiors & Gifts will add new pieces to the Better Homes and Gardens
 Collection throughout the year, and is available for purchase through Home
 Interiors & Gifts' nearly 100,000 independent sales consultants.
     "Home Interiors prides itself on delivering stylish, high quality products
 at a competitive price, and the pieces selected for this collection are in
 keeping with that commitment, and beautifully coordinate with our existing
 lines," said Shari Gustafson, vice president of purchasing and inventory, Home
 Interiors & Gifts.
     "Better Homes and Gardens is excited to collaborate with Home Interiors &
 Gifts and lend its unique knowledge of design trends and techniques to launch
 these branded lifestyle products," said Beverly Rivers, editor in chief of
 Better Homes and Gardens Creative Collection publications.  "The Better Homes
 and Gardens Collection reflects current American trends, remains true to the
 Better Homes and Gardens heritage of quality and value, and furthers our
 commitment to help people make their home and family life the best it can be."
     About Home Interiors & Gifts, Inc.
     Home Interiors & Gifts, Inc. is a member of the Direct Selling
 Association, and markets exclusive home decorative products through non-
 employee, independent decorating consultants in the United States, Puerto
 Rico, Mexico and Canada.  Founded in 1957, the Dallas-based company reported
 sales of more than $570 million in 2002.  Home Interiors & Gifts' premium
 brands include Thomas Kinkade(R), Boehm at Home(TM) and the Better Homes and
 Gardens(TM) Collection.  For more information, please visit Home Interiors on
 the Web at www.homeinteriors.com .
     About Meredith Corporation
     Meredith Corporation (NYSE:   MDP; www.Meredith.com ) is one of the nation's
 leading media and marketing companies with businesses centering on magazine
 and book publishing, television broadcasting, and interactive and integrated
 marketing.  Together, Meredith media properties reach more than 75 million
 Americans each month.
     The Meredith Publishing Group, the country's foremost home and family
 authority, includes 17 magazine brands, including Better Homes and Gardens and
 Ladies' Home Journal, and approximately 160 special interest publications.
 Meredith owns 12 television stations -- including properties in top 25 markets
 such as Atlanta, Phoenix, and Portland.  Meredith has nearly 300 books in
 print and has established integrated marketing and custom publishing
 relationships with some of America's leading companies.  Additionally,
 Meredith has an extensive Internet presence with 26 web sites, including the
 flagship BHG.com, and strategic alliances with leading Internet destinations.

SOURCE Home Interiors & Gifts, Inc.