CARROLLTON, Texas, March 2 /PRNewswire/ -- Home Interiors & Gifts, Inc.,
one of the nation's largest direct sellers of home decor accessories,
announced today the availability of the new Better Homes and Gardens(TM)
Collection. In June of 2003, Home Interiors & Gifts and the Meredith
Corporation (NYSE: MDP) announced their strategic partnership to create and
sell a premier line of home decorating products under the Better Homes and
Gardens brand name.
Since 1957 Home Interiors & Gifts has decorated millions of homes, and the
new Better Homes and Gardens Collection, launching this year with an initial
77 products, will complement existing Home Interiors products and give a fresh
new look to the numerous decorating styles available today.
The product line includes a wide array of home decorative products
including framed art and mirrors, a complete line of hand-painted, mix- and-
match tableware, botanical candles, detailed metal works for decorating in the
home and in the garden, vases and other home accessories. Representing
traditional, contemporary and casual country styles, the Better Homes and
Gardens Collection will refresh any home, old or new, and will appeal to a
variety of consumers and their tastes.
"This relationship marks the latest chapter in the history of Home
Interiors & Gifts, and we are proud to interpret the Better Homes and Gardens
brand through the introduction of this collection," said Home Interiors' CEO
Mike Lohner. "The Better Homes and Gardens Collection combines expertise in
home decorating, classic style and quality from two trusted brands in their
Home Interiors & Gifts will add new pieces to the Better Homes and Gardens
Collection throughout the year, and is available for purchase through Home
Interiors & Gifts' nearly 100,000 independent sales consultants.
"Home Interiors prides itself on delivering stylish, high quality products
at a competitive price, and the pieces selected for this collection are in
keeping with that commitment, and beautifully coordinate with our existing
lines," said Shari Gustafson, vice president of purchasing and inventory, Home
Interiors & Gifts.
"Better Homes and Gardens is excited to collaborate with Home Interiors &
Gifts and lend its unique knowledge of design trends and techniques to launch
these branded lifestyle products," said Beverly Rivers, editor in chief of
Better Homes and Gardens Creative Collection publications. "The Better Homes
and Gardens Collection reflects current American trends, remains true to the
Better Homes and Gardens heritage of quality and value, and furthers our
commitment to help people make their home and family life the best it can be."
About Home Interiors & Gifts, Inc.
Home Interiors & Gifts, Inc. is a member of the Direct Selling
Association, and markets exclusive home decorative products through non-
employee, independent decorating consultants in the United States, Puerto
Rico, Mexico and Canada. Founded in 1957, the Dallas-based company reported
sales of more than $570 million in 2002. Home Interiors & Gifts' premium
brands include Thomas Kinkade(R), Boehm at Home(TM) and the Better Homes and
Gardens(TM) Collection. For more information, please visit Home Interiors on
the Web at www.homeinteriors.com .
About Meredith Corporation
Meredith Corporation (NYSE: MDP; www.Meredith.com ) is one of the nation's
leading media and marketing companies with businesses centering on magazine
and book publishing, television broadcasting, and interactive and integrated
marketing. Together, Meredith media properties reach more than 75 million
Americans each month.
The Meredith Publishing Group, the country's foremost home and family
authority, includes 17 magazine brands, including Better Homes and Gardens and
Ladies' Home Journal, and approximately 160 special interest publications.
Meredith owns 12 television stations -- including properties in top 25 markets
such as Atlanta, Phoenix, and Portland. Meredith has nearly 300 books in
print and has established integrated marketing and custom publishing
relationships with some of America's leading companies. Additionally,
Meredith has an extensive Internet presence with 26 web sites, including the
flagship BHG.com, and strategic alliances with leading Internet destinations.
SOURCE Home Interiors & Gifts, Inc.