Home Interiors & Gifts, Inc. Launches Better Homes and Gardens(TM) Collection
Company's 100,000 Independent Sales Consultants to Bring Products Inspired By
Better Homes and Gardens Brand Direct to Consumers
CARROLLTON, Texas, March 2 /PRNewswire/ -- Home Interiors & Gifts, Inc., one of the nation's largest direct sellers of home decor accessories, announced today the availability of the new Better Homes and Gardens(TM) Collection. In June of 2003, Home Interiors & Gifts and the Meredith Corporation (NYSE: MDP) announced their strategic partnership to create and sell a premier line of home decorating products under the Better Homes and Gardens brand name. Since 1957 Home Interiors & Gifts has decorated millions of homes, and the new Better Homes and Gardens Collection, launching this year with an initial 77 products, will complement existing Home Interiors products and give a fresh new look to the numerous decorating styles available today. The product line includes a wide array of home decorative products including framed art and mirrors, a complete line of hand-painted, mix- and- match tableware, botanical candles, detailed metal works for decorating in the home and in the garden, vases and other home accessories. Representing traditional, contemporary and casual country styles, the Better Homes and Gardens Collection will refresh any home, old or new, and will appeal to a variety of consumers and their tastes. "This relationship marks the latest chapter in the history of Home Interiors & Gifts, and we are proud to interpret the Better Homes and Gardens brand through the introduction of this collection," said Home Interiors' CEO Mike Lohner. "The Better Homes and Gardens Collection combines expertise in home decorating, classic style and quality from two trusted brands in their respective fields." Home Interiors & Gifts will add new pieces to the Better Homes and Gardens Collection throughout the year, and is available for purchase through Home Interiors & Gifts' nearly 100,000 independent sales consultants. "Home Interiors prides itself on delivering stylish, high quality products at a competitive price, and the pieces selected for this collection are in keeping with that commitment, and beautifully coordinate with our existing lines," said Shari Gustafson, vice president of purchasing and inventory, Home Interiors & Gifts. "Better Homes and Gardens is excited to collaborate with Home Interiors & Gifts and lend its unique knowledge of design trends and techniques to launch these branded lifestyle products," said Beverly Rivers, editor in chief of Better Homes and Gardens Creative Collection publications. "The Better Homes and Gardens Collection reflects current American trends, remains true to the Better Homes and Gardens heritage of quality and value, and furthers our commitment to help people make their home and family life the best it can be." About Home Interiors & Gifts, Inc. Home Interiors & Gifts, Inc. is a member of the Direct Selling Association, and markets exclusive home decorative products through non- employee, independent decorating consultants in the United States, Puerto Rico, Mexico and Canada. Founded in 1957, the Dallas-based company reported sales of more than $570 million in 2002. Home Interiors & Gifts' premium brands include Thomas Kinkade(R), Boehm at Home(TM) and the Better Homes and Gardens(TM) Collection. For more information, please visit Home Interiors on the Web at www.homeinteriors.com . About Meredith Corporation Meredith Corporation (NYSE: MDP; www.Meredith.com ) is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, and interactive and integrated marketing. Together, Meredith media properties reach more than 75 million Americans each month. The Meredith Publishing Group, the country's foremost home and family authority, includes 17 magazine brands, including Better Homes and Gardens and Ladies' Home Journal, and approximately 160 special interest publications. Meredith owns 12 television stations -- including properties in top 25 markets such as Atlanta, Phoenix, and Portland. Meredith has nearly 300 books in print and has established integrated marketing and custom publishing relationships with some of America's leading companies. Additionally, Meredith has an extensive Internet presence with 26 web sites, including the flagship BHG.com, and strategic alliances with leading Internet destinations.
SOURCE Home Interiors & Gifts, Inc.
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.