Homeland Stores' Customers Embrace Pay-By-Phone Service

--DoubleBeam, Homeland complete successful mobile payments pilot, expand program--

30 Sep, 2013, 08:00 ET from DoubleBeam

PASADENA, Calif., Sept. 30, 2013 /PRNewswire/ -- Homeland Stores, a 78 store regional supermarket chain headquartered in Oklahoma City, with mobile payments technology provider, DoubleBeam, announced the successful completion of a mobile payments pilot program.  Launched in June of this year, Homeland's SwiftScan mobile application allows customers to pay for purchases with a smartphone. SwiftScan is currently accepted for payment at 20 Homeland locations, with plans to add 26 more locations by the end of October.

"The SwiftScan app is another example of Homeland's commitment to save our customers' time and money each time they visit our stores," said Daryl Fitzgerald, president and chief executive officer, Homeland Stores. "We have had a tremendous response to the app, and are pleased to make the convenient pay-by-phone service available at more Homeland locations throughout our community."

Within three months of the initial pilot, more than 1,500 customers downloaded the Homeland SwiftScan application and have collectively purchased $55,000 in goods using a smartphone device. Once downloaded, customers can activate the payment option simply by taking a picture of a check and a photo ID. At the register, customers can then pay for purchases by scanning a QR code, and selecting the payment option.

As an added introductory reward, customers who pay with their phones will earn $0.20 per gallon off the price of gas at any participating Homeland or Shell Gas Station. Homeland customers will qualify for the discount each time they use their phone to pay for at least $25 worth of groceries in participating stores and provide their One Card at the time of purchase. Customers can also use the app to locate stores, view weekly specials, create shopping lists and sign up to receive exclusive discounts.

"Homeland is one of the first grocery chains in the country to bring the convenience of mobile payments to their customers," said Ted Tekippe, CEO of DoubleBeam. "We are proud to partner with a progressive company like Homeland that strives to not just meet, but exceed customer expectations."

About Homeland
HAC, Inc is based in Oklahoma City, Oklahoma and operates under several banners including Homeland, United, Country Mart, Super Save and Super Plaza. The regional supermarket chain has expanded operations in recent years and continues to acquire new stores and implement new services for customers. The re-launch of the One Card rewards program offers customers new benefits including a new and improved fuel rewards program and increased digital and mobile opportunities.

About DoubleBeam
DoubleBeam provides white-labeled mobile payments technology solutions designed to easily integrate into any existing mobile application or digital wallet. DoubleBeam's technology solutions have been deployed by mobile commerce providers, retailers and point-of-sale (POS) vendors, delivering an enhanced end-user experience, driving out costs by virtually eliminating transaction fees, and leveraging captured data to deliver more targeted, relevant offers and rewards/loyalty programs.  DoubleBeam is located in Pasadena, California. Visit www.doublebeam.com for more information.

SOURCE DoubleBeam