Homeward Residential Defines Path Forward With New Brand Identity and Diversified Business Strategy

DALLAS, May 29, 2012 /PRNewswire/ -- Homeward Residential, Inc., a full-service mortgage banking organization, today announced the official launch of its new brand name and identity in support of its business diversification strategy.  Previously known as American Home Mortgage Servicing, Inc. (AHMSI), the name Homeward Residential better reflects the company's full suite of service offerings, which today includes correspondent and warehouse lending operations, residential loan servicing (including sub-servicing and special servicing), loan settlement services, home valuation products, real estate-owned (REO) management and asset management consulting.  The company also plans to offer consumer direct mortgage lending services in the near future.

The Company's transformation began in November of 2010, with the appointment of David Applegate as CEO, followed by the expansion of service offerings, the recruitment of additional leadership talent and the rebranding initiative to better reflect the Company's overall strategy and portfolio of products.

"Our team members are the heart of our organization, and they have demonstrated a commitment to serving our customers with the utmost care," said David Applegate, CEO of Homeward Residential. "We're pleased with our progress in becoming a full service mortgage banking enterprise and the partnerships we are building in providing lending, servicing and a variety of other home finance related services."

"We're excited about the promise of Homeward Residential as a brand," said Chief Marketing Officer Rick Gillespie.  "The name represents our understanding that homeownership is not a one-time event, but an ongoing journey.  Our role is to support all of our stakeholders along this journey through exceptional service, creative problem-solving and personal integrity."

In addition to the new identity, Web site, and employee engagement programs, Homeward is running a trade advertising campaign in select print and online outlets throughout the summer to bring the new brand to life for industry stakeholders. The re-branding effort was supported by Cohn & Wolfe, a global brand communications firm and part of WPP Group.  More information on the company can be found at www.gohomeward.com.

About Homeward Residential

Homeward Residential is a full-service mortgage banking organization offering clients a variety of services including residential lending and loan servicing.  As the 13th largest loan servicer in the country, Homeward manages a portfolio of nearly $75 billion, representing approximately 373,117 home owners. Homeward's lending operations opened during the summer of 2011 and currently provides correspondent and warehouse services with expectations to expand into consumer lending during the second half of 2012.  With headquarters in Dallas, Texas, Homeward Residential has more than 3,000 associates working each day toward the mission of helping families realize and preserve their dream of homeownership. 

SOURCE Homeward Residential