CULIACAN, Mexico, Dec. 22 /PRNewswire-FirstCall/ -- Desarrolladora Homex, S.A.B. de C.V. (Homex or the Company) (NYSE: HXM, BMV: HOMEX) today announced the timely delivery of the first homes at its affordable entry-level project, Jardin das Paineiras, at Sao Jose dos Campos, Brazil. Jardin das Paineiras is a development that will ultimately comprise 1,300 units, and is the Company's first international pilot project.

At ceremonies marking the event were representatives from the Caixa Economica Federal, the main source of financing for Homex' clients in Brazil, and Sao Paulo's State Government Housing Secretariat, as well as the Company's first satisfied customers. Gerardo de Nicolas, Homex' CEO, delivered the first 15 homes from the first stage of the Company's Jardin das Paineiras project.

Through the successful delivery of these first homes, Homex has proven its ability to replicate its vertically integrated business model across borders. Undeserved foreign housing markets offer important business expansion opportunities for Homex while the Company continues to gain market share in Mexico, its home market. The Company's expansion into the Brazilian market is most timely, as housing has become an important focus of the Brazilian government as a means to support social and economic development, under its program inaugurated in 2009 dedicated to low income families entitled "Minha Casa, Minha Vida." The initiative of Brazilian President Lula is intended to finance one million affordable entry-level homes through an investment of R$34 billion.

"We feel very pleased as we witness the successful initial results of our first international project, the result of a smooth execution of our proven business model, which we have been fine-tuning for more than 20 years in Mexico. Today, we are exporting those proven processes that will give us a competitive advantage in the Brazilian market at the same time that we build high quality homes, suitable to our customers' needs and desires, which benefit from Homex' efficient business model and cutting-edge construction technology," commented de Nicolas.

"Adapting Homex' business model to the Brazilian market has been an enriching experience as well, since we have been innovating in many positive ways here in the country. As an example, our customers from day one are in direct contact with our unique sales process and sales team, learning about our comprehensive product offering, as well as the extensive amenities that we will incorporate into our developments, including our parks, kindergarten and elementary schools, sports facilities and activities and other socially- oriented programs. At the same time our customers benefit from efficiencies provided by our proprietary IT platform and unique construction technology to provide them with the highest quality homes for their families," said Erika Taboada, head of Homex' Brazil division.

"With the success of this initial phase of our development here at Sao Jose dos Campos, I am most confident that we have a very workable business model that will lead us to achieving continued improvement in profitability and working capital management, while at the same time gaining traction with our customers as the homebuilder of choice in this market," added Ms. Taboada.

"To see the satisfaction and amazement on the faces of our customers who are receiving their homes in record timing and who have received personalized and professional service by our sales force and administrative personnel during the entire process gives us even more energy to continue with our projects here in Brazil, where seven million families are in need of homes. For us, it is very gratifying to be able to improve the quality of life for hard working families. At the same time, we also feel very proud to be an active contributor to the economic development of the region, as we have generated approximately 550 jobs in Brazil during our first eight months of operation," de Nicolas concluded.

About Homex

Desarrolladora Homex, S.A.B. de C.V. is a leading, vertically integrated home-development company focused on affordable entry-level and middle-income housing in Mexico. It is one of the most geographically diverse homebuilders in the country. Homex has a leading position in the top four markets in the country, is the largest homebuilder in Mexico, based on the number of homes sold, accumulated revenues and net income, and the only company in the sector with its shares fully listed on the New York Stock Exchange.

For additional corporate information please visit the Company's web site at: http://www.homex.com.mx

SOURCE Desarrolladora Homex, S.A.B. de C.V.

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