Honda and Acura Trucks Combine for New American Honda Sales Record as Company Reports Robust July 2015 Sales Gains

- American Honda shattered its previous July truck sales record set in 2006, climbing 13.2 percent on sales of 70,613 units leading an overall 7.7 percent increase for the month

- Honda CR-V has best-ever July with 31,785 units sold for an increase of 11.4 percent

- Acura RDX jumps 29.6 percent on sales of 4,577 for another July record

- Acura ILX also has best July with sales up 30.6 percent, joining TLX to boost Acura cars more than 100 percent for the month

Aug 03, 2015, 11:21 ET from American Honda Motor Co., Inc.

TORRANCE, Calif., Aug. 3, 2015 /PRNewswire/ -- American Honda Motor Co., Inc. today reported an increase of 7.7 percent in July 2015, on sales of 146,324 Honda and Acura vehicles. Honda and Acura trucks led the July sales gain, combining for a 13.2 percent increase on sales of 70,613 vehicles. Honda Division sales rose 6.5 percent overall on sales of 131,409 units, while Acura reported a gain of 19.5 percent with 14,915 vehicles sold in July.  

Honda
Honda trucks had another strong month, jumping 16.2 percent on sales of 61,059 vehicles. CR-V led the way with sales of over 31,000 units while the new HR-V grabbed 5,909 sales and, despite the continued production ramp-up, the brand-new 2016 Pilot earned nearly 10,000 new customers in July—its first full month on the market. Odyssey also gained significantly in July.

Despite the market rush toward trucks, Civic and Accord each posted stronger performances over 30,000 units – with Civic gaining 3.7 percent on sales of 31,139 while 34,496 Accords were sold in July to nearly match a very strong July 2014.

  • The award-winning CR-V rolled on to yet another record month, posting an 11.4 percent gain on sales of 31,785 units.
  • Odyssey maintained its upward trend, increasing 17.8 percent on sales of 12,851 vehicles in July.
  • 31,139 Civics were sold in July for a gain of 3.7 percent.

"This is not only the strongest lineup of Honda light trucks in our history, from top to bottom it is one of the hottest lineups in the industry's hottest segment—trucks," said Jeff Conrad, Honda Division senior vice president and general manager. "What feels really good is that Honda automobiles are also showing considerable strength, even with the new 2016 Accord and all-new Civic on the horizon."

Acura
With a nearly 20 percent overall gain, sedans continue to evolve into one of the key Acura brand success stories. The recently refreshed ILX steps up with a best-ever July, combining with a still-streaking TLX to push Acura cars up 101.7 percent for the month. The RDX showed renewed strength as it set a new July benchmark with a nearly 30 percent gain, while the MDX is working through inventory issues.

  • The redesigned ILX posted a second straight monthly record, gaining 30.6 percent on sales of 1,613 units
  • The refreshed RDX continued its gains, jumping 29.6 percent with sales of 4,577 units in July
  • Acura sedan sales totaled 5,361 in July, up 101.7 percent for the month.

"With Acura sedan sales continuing to strengthen, the Acura brand is on its strongest footing in years," said John Mendel, executive vice president of American Honda. "With both sedans and trucks clicking with luxury buyers Acura is on pace for our best sales year in nearly a decade."

 



American Honda Vehicle Sales for July 2015



Month-to-Date

Year-to-Date



July 2015

July 2014

DSR** % Change

MoM % Change

July 2015

July 2014

DSR** % Change

YoY % Change


American Honda Total

146,324

135,908

7.7%

7.7%

899,325

875,344

2.7%

2.7%


Total Car Sales

75,711

73,531

3.0%

3.0%

459,727

476,945

-3.6%

-3.6%


Total Truck Sales

70,613

62,377

13.2%

13.2%

439,598

398,399

10.3%

10.3%




Honda Total Car Sales

70,350

70,873

-0.7%

-0.7%

422,414

449,405

-6.0%

-6.0%




Honda Total Truck Sales

61,059

52,555

16.2%

16.2%

374,909

335,508

11.7%

11.7%




Acura Total Car Sales

5,361

2,658

101.7%

101.7%

37,313

27,540

35.5%

35.5%




Acura Total Truck Sales

9,554

9,822

-2.7%

-2.7%

64,689

62,891

2.9%

2.9%


Total Domestic Car Sales

75,110

71,747

4.7%

4.7%

455,404

443,897

2.6%

2.6%




Honda Division

69,964

69,776

0.3%

0.3%

419,534

424,553

-1.2%

-1.2%




Acura Division

5,146

1,971

161.1%

161.1%

35,870

19,344

85.4%

85.4%


Total Domestic Truck Sales

70,613

62,377

13.2%

13.2%

439,593

398,399

10.3%

10.3%




Honda Division

61,059

52,555

16.2%

16.2%

374,904

335,508

11.7%

11.7%




Acura Division

9,554

9,822

-2.7%

-2.7%

64,689

62,891

2.9%

2.9%


Total Import Car Sales

601

1,784

-66.3%

-66.3%

4,323

33,048

-86.9%

-86.9%




Honda Division

386

1,097

-64.8%

-64.8%

2,880

24,852

-88.4%

-88.4%




Acura Division

215

687

-68.7%

-68.7%

1,443

8,196

-82.4%

-82.4%


Total Import Truck Sales

0

0

0.0%

0.0%

5

0

0.0%

0.0%




Honda Division

0

0

0.0%

0.0%

5

0

0.0%

0.0%




Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   MODEL BREAKOUT BY DIVISION


Honda Division Total

131,409

123,428

6.5%

6.5%

797,323

784,913

1.6%

1.6%




* ACCORD

34,496

35,073

-1.6%

-1.6%

190,242

220,351

-13.7%

-13.7%




* CIVIC

31,139

30,038

3.7%

3.7%

189,440

197,135

-3.9%

-3.9%




  CR-Z

270

356

-24.2%

-24.2%

1,562

2,355

-33.7%

-33.7%




  FCX CLARITY

0

0

0.0%

0.0%

0

1

-100.0%

-100.0%




* FIT

4,332

5,115

-15.3%

-15.3%

39,966

26,939

48.4%

48.4%




  INSIGHT

113

291

-61.2%

-61.2%

1,204

2,624

-54.1%

-54.1%




  CROSSTOUR

924

854

8.2%

8.2%

5,520

7,232

-23.7%

-23.7%




* CR-V

31,785

28,522

11.4%

11.4%

194,803

183,214

6.3%

6.3%




  HR-V

5,909

0

0.0%

0.0%

20,050

0

0.0%

0.0%




  ODYSSEY

12,851

10,906

17.8%

17.8%

75,487

74,203

1.7%

1.7%




  PILOT

9,584

10,933

-12.3%

-12.3%

78,540

61,613

27.5%

27.5%




  RIDGELINE

6

1,340

-99.6%

-99.6%

509

9,246

-94.5%

-94.5%




***

Memo: Accord FHEV

1,481

1,362

8.7%

8.7%

7,888

8,250

-4.4%

-4.4%





Memo: Accord PHEV

1

41

-97.6%

-97.6%

60

221

-72.9%

-72.9%





Memo: Civic Hybrid

463

409

13.2%

13.2%

2,727

2,904

-6.1%

-6.1%





Memo: Fit EV

0

42

-100.0%

-100.0%

0

263

-100.0%

-100.0%


Acura Division Total

14,915

12,480

19.5%

19.5%

102,002

90,431

12.8%

12.8%




  ILX

1,613

1,235

30.6%

30.6%

10,084

9,592

5.1%

5.1%




  RLX / RL

213

208

2.4%

2.4%

1,413

2,292

-38.4%

-38.4%




  TL

3

736

-99.6%

-99.6%

84

9,752

-99.1%

-99.1%




  TLX

3,530

0

0.0%

0.0%

25,702

0

0.0%

0.0%




  TSX

2

479

-99.6%

-99.6%

30

5,904

-99.5%

-99.5%




  MDX

4,977

6,283

-20.8%

-20.8%

34,397

36,947

-6.9%

-6.9%




  RDX

4,577

3,532

29.6%

29.6%

30,290

25,881

17.0%

17.0%




  ZDX

0

7

-100.0%

-100.0%

2

63

-96.8%

-96.8%




***

Memo: ILX Hybrid

0

35

-100.0%

-100.0%

19

306

-93.8%

-93.8%





Memo: RLX Hybrid

28

0

0.0%

0.0%

147

0

0.0%

0.0%





Memo: TSX Wagon

0

57

-100.0%

-100.0%

2

599

-99.7%

-99.7%


Selling Days

26

26



178

178




  **** Hybrid

2,356

2,494

-5.5%

-5.5%

13,607

16,660

-18.3%

-18.3%



*

Honda and Acura vehicles are made of domestic & global sourced parts


**

Daily Selling Rate


***

Memo line items are included in the respective model total


****

Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid


Photo - http://photos.prnewswire.com/prnh/20150803/254146
Logo - http://photos.prnewswire.com/prnh/20100923/HONDALOGO

SOURCE American Honda Motor Co., Inc.



RELATED LINKS

http://www.honda.com