Honda Announces Three Super Bowl Advertisements

Entertaining Honda Element Ads and a Fuel Economy Leadership Message to Air

on CBS

Jan 16, 2007, 00:00 ET from American Honda Motor Co., Inc.

    TORRANCE, Calif., Jan. 16 /PRNewswire/ -- American Honda Motor Co.,
 Inc. will place three television advertisements during the broadcast of
 this year's Super Bowl on CBS, the company announced today. Two
 fifteen-second Element advertisements, along with a thirty-second spot
 highlighting Honda's position as the most fuel efficient car company in
 America are planned for the February 4th airing.
     "The Super Bowl remains one of the best opportunities to reach a wide
 television audience in one shot," said John Mendel, senior vice president
 of American Honda. "Many Super Bowl viewers look forward to the commercials
 almost as much as the game, and Honda has taken this great opportunity to
 highlight a couple of its key brand values through fun and creative ads."
     The three separate advertisements will run during the fourth quarter of
 the game. Two fifteen-second spots featuring the Honda Element as part of
 the popular "Crab" campaign will highlight Honda's fun image, and a
 thirty-second spot called "Slalom" will reinforce Honda's fuel-efficiency
     Consumer information about the Honda products is available at

SOURCE American Honda Motor Co., Inc.