NEW YORK, Dec. 4, 2012 /PRNewswire/ -- Darren Spencer, founder and CEO of HonestMail.net, believes his company is leading a paradigm shift in the way email marketing service providers do business. Last year, Amazon Web Services - the industry standard in cloud computing solutions - launched its Simple Email Service. This new service provides the foundation for a highly scalable and cost-effective bulk email sending platform. HonestMail.net has built its platform to take advantage of this infrastructure and delivery service, passing the savings on to its clients (https://honestmail.net/index.php/plans-pricing). As a further enticement, the company is even offering a risk-free, 30-day trial.
The big players in the email marketing domain - MailChimp, Constant Contact and iContact, among others - have not responded to this changing paradigm for several reasons. For one thing, many of these companies have made large investments in their current email server infrastructure. They may simply be unable to transition to Amazon Web Service's cheaper Simple Email Service. In fact, the largest of these companies have likely already brought their costs down to the level of Amazon's service. They're simply choosing to retain the extra revenue rather than pass the savings along. Another factor driving high prices is the presence of cash-hungry advertising departments that have grown dependent on a certain influx of revenue.
HonestMail.net, on the other hand, has adopted a far different operations model. Spencer launched the business with the intention of keeping it lean and adaptable to a rapidly changing climate. Rather than running a dedicated advertising department, HonestMail.net relies on positive word of mouth to grow its business. It goes without saying that clients can expect a high degree of care and responsiveness.
"HonestMail.net is uniquely positioned to take advantage of this structural shift in the email marketing industry," says Spencer. "Previously, the only hosted email marketing services charging low prices offered only bare bones functionality. HonestMail.net is the first to offer a full set of features. We have seen many cases in history that the market leaders in an industry will keep their prices as high as possible for as long as possible, despite decreases in the costs of inputs. Lowering their prices would mean a painful restructuring to operate on a lower cost base. Because we don't have that top-heavy corporate infrastructure, we can offer the lowest prices anywhere from day one."
Spencer dismisses the notion that a company can charge whatever it likes for its product so long as its customers see a high return on investment (ROI). "Many email marketing service providers assume that as long as the ROI is a big number, no one will care about the upfront costs. But when you cut the investment by half, your ROI doubles; that's a much easier proposition than trying to double your return."
As a privately held company, HonestMail.net need not worry about Wall Street and shareholders. As Spencer explains, the focus is squarely on delivering a superior service at an attractive price.
HonestMail.net is the first full-featured email service provider to use Amazon Web Service's revolutionary email sending infrastructure, a choice that has resulted in enormously competitive price points. With a staff of industry veterans, HonestMail.net is pleased to guide new clients into the world of email marketing. The company is privately held and based in New York City.
CEO and Founder
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