Hood Introduces New Ice Cream Category With Chocolate Champions IttiBitz to Celebrate Beloved Boston Red Sox

Innovative Frozen Treat Made of Little Bits of Ice Cream, First-Ever

Cryogenic Ice Cream Served and Stored at Conventional Temperatures in New

England Supermarkets

Jan 10, 2008, 00:00 ET from Hood

    LYNNFIELD, Mass., Jan. 10 /PRNewswire/ -- Chocolate Champions IttiBitz,
 a revolutionary new ice cream product concocted of small creamy chocolate
 bits of ice cream and chocolate pieces in the shape of the Boston Red Sox
 logo, is being introduced in New England supermarkets this month.
     Until now, the only way consumers could buy this type of frozen treat
 was at venues like sports stadiums and amusement parks. But thanks to an
 innovative new manufacturing process, consumers can buy IttiBitz at
 neighborhood supermarkets and store the product just like regular ice cream
 in home freezers.
The new IttiBitz line includes the following 11 flavors: -- Chocolate Champions -- Cookies 'N Cream -- Banana Split -- Chocolate Chip Cookie Dough -- Caramel 'N Fudge Cup -- Strawberry Cheesecake -- Mint Chip -- Neapolitan -- Strawberry -- Vanilla -- Cotton Candy The entire line of IttiBitz including Chocolate Champions IttiBitz are available locally at Shaw's, Hannaford Supermarkets, DeMoulas/Market Basket and Stop & Shop. IttiBitz are packaged in single servings of five fluid ounce cups with a suggested retail price of 99 cents to $1.39. "After taste-testing Chocolate Champions IttiBitz, we know kids, families and even Red Sox players are going to love our new celebratory treat that melts on your tongue," says Lynne Bohan, spokesperson for HP Hood. "Besides the taste appeal and the fun, tiny round ball shapes, IttiBitz cups are easy to serve without any mess." For media inquiries or samples of Chocolate Champions IttiBitz, contact Katie Fitzpatrick at 612-337-0087 or katie@maccabee.com. To learn more about HP Hood's other Red Sox Ice Cream products including its 56-ounce containers of Fenway Fudge, Green Monster Mint, Peanut Butter Nation and Comeback Caramel, please go to http://www.hood.com.