Hop on Your Nimbus 2000 and Head to Blockbuster
Select Blockbuster Stores Celebrate the Video and DVD Release of 'Harry Potter
And the Sorcerer's Stone' With Midnight and Morning Events
DALLAS, May 22 /PRNewswire-FirstCall/ -- Attention Harry Potter fans! Grab your invisibility cloaks and wands and head to your local Blockbuster store! One of the most highly anticipated video and DVD releases of the year, "Harry Potter and the Sorcerer's Stone" hits Blockbuster stores on Tuesday, May 28, 2002. To celebrate the magic, select Blockbuster stores across the U.S. will be hosting midnight or morning events on May 28 so that avid Harry Potter fans can pick up their copy on video or DVD as soon as it is available at 12:01 a.m. To build excitement among late-night and early-morning crowds, select Blockbuster stores across the country will feature special activities for adults and kids. Examples of local festivities include: -- Staten Island, N.Y., 2175 Hylan Blvd. Monday, May 27, 8 p.m. - Midnight: A cloaked carpenter will work with a wood lathe to create individualized magic wands for children while an ice sculptor creates a 16-foot dragon using a chain saw and two tons of ice. -- Boston, Christian Science Center, 235 Massachusetts Ave. Monday, May 27, 8 p.m. - Midnight: In addition to games, raffles and a wizard-hat crafts table, the Massachusetts Audubon Society will bring two friendly owls to the store. -- Raleigh, N.C., 2030 Kildaire Farm Road, Cary, N.C. Monday, May 27, 9 p.m. - Midnight: The North Carolina Science Museum will bring owls, toads and other creatures to exhibit at the store while families enjoy games, crafts and raffles for special prizes. Tuesday, May 28, 7 a.m. - Teachers and PTA members from the local middle school will dress up as wizards and join festivities at the Blockbuster store, which includes breakfast for kids and parents and giveaways. -- Atlanta, 2099 Peachtree Road (at Peachtree Hills) Tuesday, May 28, 7 a.m. - 9 a.m.: While broadcasting live from Blockbuster, a local morning-show news anchor will dress up as a wizard and perform magic tricks. "'Harry Potter and the Sorcerer's Stone' was the highest-grossing box- office release of 2001, and we expect the video and DVD release will ignite that same energy," said Jim Notarnicola, executive vice president and chief marketing officer, Blockbuster. "To build on this enthusiasm and make the experience of renting or buying Harry Potter memorable, Blockbuster is hosting fun, in-store events that the entire family will enjoy." In addition to hosting events and activities for fans of all ages, Blockbuster is offering a series of rental and purchase options to ensure that Harry Potter fans go home with the movie when and how they want it. Options include: -- Guaranteed to be There: If "Harry Potter and the Sorcerer's Stone" is not available to rent at a participating Blockbuster store, customers will receive a rain check to come back and rent it for free. -- Rent it, Like it, Buy it: Customers can rent "Harry Potter and the Sorcerer's Stone," and if they like it, they can bring in their rental receipt to purchase a previously viewed copy on DVD for only $9.99 at participating Blockbuster stores. -- Low-Price Guarantee: If customers find DVD and VHS copies of "Harry Potter and the Sorcerer's Stone" advertised for a lower price at a local retailer, they may bring in a copy of the advertisement and Blockbuster will match the price. About Blockbuster Blockbuster Inc. (NYSE: BBI) is a publicly traded subsidiary of Viacom Inc. (NYSE: VIA, VIA.B) and is the world's leading renter of videos, DVDs and video games, with more than 8,000 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed internationally at blockbuster.com . Viacom is the No. 1 platform in the world for advertisers, with preeminent positions in broadcast and cable television, radio, outdoor advertising and online. MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X87741607RELATED LINKS
SOURCE Blockbuster Inc.