Hop on Your Nimbus 2000 and Head to Blockbuster Select Blockbuster Stores Celebrate the Video and DVD Release of 'Harry Potter

And the Sorcerer's Stone' With Midnight and Morning Events



    DALLAS, May 22 /PRNewswire-FirstCall/ -- Attention Harry Potter fans!
 Grab your invisibility cloaks and wands and head to your local Blockbuster
 store!  One of the most highly anticipated video and DVD releases of the year,
 "Harry Potter and the Sorcerer's Stone" hits Blockbuster stores on Tuesday,
 May 28, 2002.  To celebrate the magic, select Blockbuster stores across the
 U.S. will be hosting midnight or morning events on May 28 so that avid Harry
 Potter fans can pick up their copy on video or DVD as soon as it is available
 at 12:01 a.m.
     To build excitement among late-night and early-morning crowds, select
 Blockbuster stores across the country will feature special activities for
 adults and kids.  Examples of local festivities include:
     --  Staten Island, N.Y., 2175 Hylan Blvd.
         Monday, May 27, 8 p.m. - Midnight:  A cloaked carpenter will work with
         a wood lathe to create individualized magic wands for children while
         an ice sculptor creates a 16-foot dragon using a chain saw and two
         tons of ice.
 
     --  Boston, Christian Science Center, 235 Massachusetts Ave.
         Monday, May 27, 8 p.m. - Midnight:  In addition to games, raffles and
         a wizard-hat crafts table, the Massachusetts Audubon Society will
         bring two friendly owls to the store.
 
     --  Raleigh, N.C., 2030 Kildaire Farm Road, Cary, N.C.
         Monday, May 27, 9 p.m. - Midnight:  The North Carolina Science Museum
         will bring owls, toads and other creatures to exhibit at the store
         while families enjoy games, crafts and raffles for special prizes.
 
         Tuesday, May 28, 7 a.m. - Teachers and PTA members from the local
         middle school will dress up as wizards and join festivities at the
         Blockbuster store, which includes breakfast for kids and parents and
         giveaways.
 
     --  Atlanta, 2099 Peachtree Road (at Peachtree Hills)
         Tuesday, May 28, 7 a.m. - 9 a.m.:  While broadcasting live from
         Blockbuster, a local morning-show news anchor will dress up as a
         wizard and perform magic tricks.
 
     "'Harry Potter and the Sorcerer's Stone' was the highest-grossing box-
 office release of 2001, and we expect the video and DVD release will ignite
 that same energy," said Jim Notarnicola, executive vice president and chief
 marketing officer, Blockbuster.  "To build on this enthusiasm and make the
 experience of renting or buying Harry Potter memorable, Blockbuster is hosting
 fun, in-store events that the entire family will enjoy."
     In addition to hosting events and activities for fans of all ages,
 Blockbuster is offering a series of rental and purchase options to ensure that
 Harry Potter fans go home with the movie when and how they want it.  Options
 include:
     --  Guaranteed to be There:  If "Harry Potter and the Sorcerer's Stone" is
         not available to rent at a participating Blockbuster store, customers
         will receive a rain check to come back and rent it for free.
     --  Rent it, Like it, Buy it:  Customers can rent "Harry Potter and the
         Sorcerer's Stone," and if they like it, they can bring in their rental
         receipt to purchase a previously viewed copy on DVD for only $9.99 at
         participating Blockbuster stores.
     --  Low-Price Guarantee:  If customers find DVD and VHS copies of "Harry
         Potter and the Sorcerer's Stone" advertised for a lower price at a
         local retailer, they may bring in a copy of the advertisement and
         Blockbuster will match the price.
 
     About Blockbuster
     Blockbuster Inc. (NYSE:   BBI) is a publicly traded subsidiary of Viacom
 Inc. (NYSE:   VIA, VIA.B) and is the world's leading renter of videos, DVDs and
 video games, with more than 8,000 stores throughout the Americas, Europe, Asia
 and Australia.  The company may be accessed internationally at
 blockbuster.com .  Viacom is the No. 1 platform in the world for advertisers,
 with preeminent positions in broadcast and cable television, radio, outdoor
 advertising and online.
 
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SOURCE Blockbuster Inc.
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