Hormel Foods Announces Plans for New Spam(TM) Museum and Visitor Center

Nov 29, 1999, 00:00 ET from Hormel Foods

    AUSTIN, Minn., Nov. 29 /PRNewswire/ -- Hormel Foods Corporation
 (NYSE:   HRL) today released an architectural drawing and details involving new
 offices and a planned SPAM(TM) museum and visitor's center in downtown Austin.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19991129/MNM004 )
     In February, the multinational marketer of meat and food products
 announced the purchase of the former Kmart building along North Main Street.
 The structure, located on 4.7 acres, has been vacated and not used as a retail
 store since 1991.
     With the acquisition completed, Hormel Foods is moving forward with plans
 for a comprehensive renovation of both the building and grounds.  The exterior
 of the 76,800 square foot building will incorporate an "old market" design
 featuring an attractive brick facade and decorative window awnings.  Extensive
 on-site landscaping will include the planting of a variety of trees, shrubs
 and plants.
     The building's interior will be remodeled to accommodate a new SPAM(TM)
 and Hormel Foods museum and visitor's center, to be located on the north side,
 as well as office space for company employees and departments.  The planned
 16,550 square foot museum and visitor's center replaces the current and much
 smaller SPAM(TM) and Hormel Foods museum at OakPark Mall which has only 1,000
 square feet and consists of just 500 artifacts and historical photographs.
     The greatly expanded museum area will include interactive video screens
 and kiosks as well as a planned history walk with exhibits and displays which
 follow the company's progression from its founding in 1891.  A state-of-the-
 art auditorium, accommodating 100 people, is designed to allow for corporate
 video presentations to visiting tour bus groups who will also have the option
 of enjoying specially prepared SPAMBURGER(R) hamburgers or other SPAM(R)
 luncheon meat specialties in an adjacent diner area.
     Also included in the museum complex is a large retail store facility
 complete with SPAM(R) and Hormel(R) logoed merchandise, including hats,
 T-shirts, sweatshirts, watches, golf balls, glassware and countless other
 apparel and nonapparel items.  Visitors, local and out-of-town, will be able
 to purchase the commemorative merchandise during normal business hours yet to
 be established.
     Installed near the entrance to the museum will be a bronze statute created
 to represent a country farmer delivering hogs to market.  Mike Capser,
 Billings, Mont., rated as one of the most popular artists in 1999 by U.S. Art
 Magazine, has been commissioned to design and build the statute which will
 symbolize the company's longstanding partnership with agriculture and the
 farming community.
     The remainder of the building, which will be called Corporate Office
 South, will house offices for employees from the company's logistics and
 customer service, consumer affairs, systems, engineering, audio visual
 services and archives departments.  Approximately 140 employees will be
 relocated to this facility from other Austin-based company locations.
     Construction work on the project is planned for early 2000.  The retail
 area of the museum is scheduled to open in conjunction with the 10th annual
 SPAM(TM) JAM celebration July 1.  The remainder of the museum area will open
 later in the year with completion of the employee offices to follow.
     Paulsen Architectural Design, Mankato, Minn., is the primary architectural
 and design firm assisting with the project.  The interior plan of the offices
 is being developed by Facilities Systems, Inc., Plymouth, Minn.  All design
 and renovation work is coordinated through the Hormel Foods Engineering
     "This new complex will not only provide Hormel Foods with much needed
 office space for our growing operations, but also enable us to feature the
 company's history and expand upon the current SPAM(TM) museum complex which
 attracts more than 60,000 visitors yearly," said V. Allan Krejci, vice
 president of public relations.  "We believe the renovated building will be an
 eye-appealing and popular addition to the city's North Main Street area."

SOURCE Hormel Foods