Horseshoe Announces Alliance With AEG Live

AEG to Collaborate on New Entertainment Venue at the All New Horseshoe


Jun 03, 2008, 01:00 ET from Horseshoe Casino

    HAMMOND, Ind., June 3 /PRNewswire/ -- Horseshoe has entered into an
 alliance with AEG Live, one of the largest concert promotion, special event
 and touring companies in the world, to develop and program a new 3,200
 capacity entertainment venue that will be revealed in August 2008 as part
 of a $500M casino expansion project.
     "We are thrilled to introduce The Venue at Horseshoe Casino to the
 Chicago area and are confident that AEG Live will play a significant role
 in its success," said Rick Mazer, Indiana Regional President and General
 Manager of Horseshoe. "We look forward to working with AEG Live to bring
 top-level performers and full-scale shows to the new Horseshoe."
     As part of the initial multi-year agreement with Horseshoe, AEG Live
 will book and co-promote concerts, in addition to acting as a marketing
 advisor for The Venue.
     "Our long-term strategy has always been to search out and create
 strategic relationships with the finest facilities and most respected
 operators in the marketplace," commented Joe Litvag, Senior Vice President,
 Midwest region for AEG Live. "The Venue at Horseshoe Casino provides us
 with the opportunity to align ourselves with the most dynamic new
 entertainment space in Chicago, along with the most forward-thinking casino
 entertainment company in the country."
     The Venue is being designed by Montreal-based Sceno Plus, whose notable
 past projects include the Bellagio Theater (Las Vegas), Colosseum at
 Caesars Palace (Las Vegas), Cirque du Soleil La Nouba Theatre (Orlando),
 and the Wynn Casino Theater (Las Vegas).
     The Venue will be a fully flexible space with the ability to host
 intimate shows, corporate groups, and fully seated theatrical and sporting
 events. The entire lower level seats are retractable and can be scaled to
 create a variable general admission floor, allowing the concert venue to
 host fully interactive guest experiences. The Venue also features six VIP
 boxes, with three rows of seats and a salon that features couches, plasma
 televisions, and bottle service. At full general admission capacity, the
 facility will hold 3,200 guests, with standard seating for 2,300 plus a
 suite area with an additional 200 seats.
     The Horseshoe Casino expansion will boast up to 350,000 square feet of
 gaming and entertainment space, as well as new retail and dining
 experiences. Conveniently located 20 minutes from downtown Chicago, its
 upcoming renovation and scenic setting will make Horseshoe Casino the
 premier gaming and entertainment destination in the Midwest.
     Harrah's Entertainment, Inc. is the world's largest provider of branded
 casino entertainment. Since its beginning in Reno, Nevada, nearly 70 years
 ago, Harrah's has grown through development of new properties, expansions
 and acquisitions, and now owns or manages casinos on four continents. The
 company's properties operate primarily under the Harrah's, Caesars and
 Horseshoe brand names; Harrah's also owns the London Clubs International
 family of casinos. Harrah's Entertainment is focused on building loyalty
 and value with its customers through a unique combination of great service,
 excellent products, unsurpassed distribution, operational excellence and
 technology leadership. For more information, please visit:
     AEG Live, the live-entertainment division of Los Angeles-based AEG, is
 dedicated to all aspects of live contemporary music performance, touring
 for a variety of programming, and multi-media production. AEG Live, the
 nation's second-largest concert promotion and touring company, is comprised
 of special event, broadcast and exhibition divisions, fourteen regional
 offices, and numerous state-of-the-art venues nationwide. The company's
 national promotion arm is currently producing tours and productions
 including Bette Midler "The Showgirl Must Go On" and Cher at The Colosseum
 at Caesars Palace in Las Vegas; and "Tutankhamun and the Golden Age of the
 Pharaohs," an international tour of the artifacts of King Tut. Recent and
 upcoming promoted concert tours have included artists such as Justin
 Timberlake, Bon Jovi, Hannah Montana, Spice Girls, Prince, Christina
 Aguilera, Kenny Chesney, So You Think You Can Dance, Paul McCartney, High
 School Musical, American Idols Live and The Color Purple. Goldenvoice, the
 company's Southern California-based regional promotion division, created
 and operates the award-winning annual Coachella Valley Music & Arts
 Festival as well as Stagecoach: California's Country Music Festival. The
 company operates NOKIA Theatre at Grand Prairie in Texas, NOKIA Theatre
 Times Square, and recently opened NOKIA Theatre L.A. LIVE. For more
 information, go to
     Know when to stop before you start.(R) Gambling problem? Call
 1.800.9.WITH.IT. (C)2008 Harrah's License Company, LLC.
     MEDIA CONTACT: Lauren Boukas, XA, The Experiential Agency,

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