Horseshoe Casino & Hotel Officially Opens New CMT Themed Bar

Horseshoe in Bossier City, LA, hosts Grand Opening on May 1st with Special

Performance by Multi-Platinum Recording Artist - Sara Evans!

May 01, 2008, 01:00 ET from Horseshoe Casino and Hotel

    BOSSIER CITY, La., May 1 /PRNewswire/ -- Horseshoe Casino and Hotel
 along with CMT opened the first ever CMT Crossroads Bar today with an
 inaugural performance from Sara Evans that embodied the soul of what the
 CMT Crossroads Bar is all about. Evans, a multi-platinum recording artist,
 sang "As If," and "Some Things Never Change," and will be featured in an
 upcoming edition of CMT Crossroads along side Maroon 5 -- the show from
 which the bar takes its namesake.
     CMT Crossroads Bar will be open daily from 5pm - 2am. Live
 entertainment will be available Wednesday - Sunday during the following
 hours: Wednesday & Thursday - 7pm -11pm, Friday & Saturday - 8pm-1am and
 Sunday - 6pm -10pm.
     During the grand opening celebration, invited guests dined on special
 hors d'oeuvres prepared by Horseshoe Executive Chef Timothy Westergard. CMT
 signature cocktails were on hand for guests to enjoy while mingling among
 CMT Executives, Media Representatives, and other VIPs. Attendees also
 received a commemorative Grand Opening - CMT Crossroads Bar poster that was
 signed by Evans.
     CMT Crossroads Bar is an extension of CMT's hit television series, the
 bar is located at Horseshoe, and showcases local and regional musicians.
 The $3.3 million project encompasses 3,300 square feet with a stage, dance
 floor, and a grandiose 27-foot circular bar.
     "CMT prides itself on its long history of creating great music with
 country music's top stars, and we are delighted to partner with Harrah's
 Entertainment in bringing the CMT Crossroads brand a step closer to the
 fans," said Jeff Yapp, Executive Vice President, program enterprises,
 MTVN/CMT. "We believe this collaboration is the perfect opportunity to
 leverage the power of both brands for a truly unique and authentic
 entertainment experience."
     Named after the popular CMT series, CMT Crossroads Bar is designed to
 capture the mood of a well-worn, well-loved Honky Tonk or roadhouse bar,
 with an authentically country d�cor. Set against dark wood tones and rusted
 metals, the interior features hand-scraped, wide-planked wood floors, and
 walls plastered with CMT Crossroads memorabilia and hand-drawn graphics.
 The design includes original artwork, neon signs, suspended hub cap
 ceilings, a belt buckle display, lights made from recycled traffic lights
 and LED screens throughout. The seating areas vary to provide flexibility
 in order to change the venue depending on the function of the day or night.
     CMT Crossroads is the first outlet of this type for both partners. The
 concept came about after CMT presented the idea to officials of Horseshoe's
 parent company Harrah's Entertainment, Inc. With a close proximity to many
 major metropolitan areas, and a dedication to provide unparalleled
 entertainment, Horseshoe Bossier City was no doubt the location that would
 best capture the mission of CMT.
     "Horseshoe Casino and CMT are a perfect fit; as we both continue to
 lead our industries in innovative concepts. Having CMT as part of the
 Horseshoe family will open the door to many possibilities and proves that
 we are dedicated to enhancing the entertainment experience of our guests,"
 said Geno Iafrate, Regional President and General Manager of Horseshoe
 Casino and Hotel.
     "We are thrilled to have the opportunity to partner with CMT in
 creating the first ever CMT Crossroads Bar," said Kris Hart, Vice President
 of Brand Management for Harrah's Entertainment, Inc. "We are committed to
 offering our customers a variety of entertainment options, and feel that
 the new CMT Crossroads Bar concept is an ideal marriage of two brands that
 have entertainment as a core value. We are also quite excited about
 leveraging this valuable relationship at some of our other properties
 around the country.
     The hit television series CMT Crossroads pairs county music stars with
 popular artists from other genres, to play together, swap stories, and
 share their common love of music. Recent episodes have included Lionel
 Richie and Kenny Rogers, Bon Jovi and Sugarland, Kelly Clarkson and Reba
 McEntire, Kenny "Babyface" Edmond and Trisha Yearwood, Joss Stone and LeAnn
 Rimes. The brand extension, CMT Crossroads, will feature a variety of local
 and regional acts. Horseshoe will also partner with local media outlets to
 host a night of live music each week.
     CMT, a unit of Viacom's MTV Networks (NYSE:   VIA and VIA.B), is the
 leading television and digital authority on country music and
 entertainment, reaching more than 87 million homes in the U.S. CMT and its
 website,, offer an unparalleled mix of music, news, live concerts
 and series and is the top resource for country music on demand. The
 network's digital platforms include the 24-hour music channel, CMT Pure
 Country, CMT Mobile and CMT VOD.
     Harrah's Entertainment, Inc. is the world's largest provider of branded
 casino entertainment through operating subsidiaries. Since its beginning in
 Reno, Nevada nearly 70 years ago, Harrah's has grown through development of
 new properties, expansions and acquisitions, and now owns or manages
 casinos on four continents. The company's properties operate primarily
 under the Harrah's, Caesars and Horseshoe brand names; Harrah's also owns
 the London Clubs International family of casinos. Harrah's Entertainment is
 focused on building loyalty and value with its customers through a unique
 combination of great service, excellent products, unsurpassed distribution,
 operational excellence and technology leadership.
     This release includes "forward-looking statements" intended to qualify
 for the safe harbor from liability established by the Private Securities
 Litigation Reform Act of 1995. You can identify these statements by the
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 among other things, future actions, new projects, strategies, future
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 Harrah's. These forward-looking statements are based on current
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SOURCE Horseshoe Casino and Hotel