Horseshoe Casino & Hotel Officially Opens New CMT Themed Bar Horseshoe in Bossier City, LA, hosts Grand Opening on May 1st with Special

Performance by Multi-Platinum Recording Artist - Sara Evans!



    BOSSIER CITY, La., May 1 /PRNewswire/ -- Horseshoe Casino and Hotel
 along with CMT opened the first ever CMT Crossroads Bar today with an
 inaugural performance from Sara Evans that embodied the soul of what the
 CMT Crossroads Bar is all about. Evans, a multi-platinum recording artist,
 sang "As If," and "Some Things Never Change," and will be featured in an
 upcoming edition of CMT Crossroads along side Maroon 5 -- the show from
 which the bar takes its namesake.
 
     CMT Crossroads Bar will be open daily from 5pm - 2am. Live
 entertainment will be available Wednesday - Sunday during the following
 hours: Wednesday & Thursday - 7pm -11pm, Friday & Saturday - 8pm-1am and
 Sunday - 6pm -10pm.
 
     During the grand opening celebration, invited guests dined on special
 hors d'oeuvres prepared by Horseshoe Executive Chef Timothy Westergard. CMT
 signature cocktails were on hand for guests to enjoy while mingling among
 CMT Executives, Media Representatives, and other VIPs. Attendees also
 received a commemorative Grand Opening - CMT Crossroads Bar poster that was
 signed by Evans.
 
     CMT Crossroads Bar is an extension of CMT's hit television series, the
 bar is located at Horseshoe, and showcases local and regional musicians.
 The $3.3 million project encompasses 3,300 square feet with a stage, dance
 floor, and a grandiose 27-foot circular bar.
 
     "CMT prides itself on its long history of creating great music with
 country music's top stars, and we are delighted to partner with Harrah's
 Entertainment in bringing the CMT Crossroads brand a step closer to the
 fans," said Jeff Yapp, Executive Vice President, program enterprises,
 MTVN/CMT. "We believe this collaboration is the perfect opportunity to
 leverage the power of both brands for a truly unique and authentic
 entertainment experience."
 
     Named after the popular CMT series, CMT Crossroads Bar is designed to
 capture the mood of a well-worn, well-loved Honky Tonk or roadhouse bar,
 with an authentically country d�cor. Set against dark wood tones and rusted
 metals, the interior features hand-scraped, wide-planked wood floors, and
 walls plastered with CMT Crossroads memorabilia and hand-drawn graphics.
 The design includes original artwork, neon signs, suspended hub cap
 ceilings, a belt buckle display, lights made from recycled traffic lights
 and LED screens throughout. The seating areas vary to provide flexibility
 in order to change the venue depending on the function of the day or night.
 
     CMT Crossroads is the first outlet of this type for both partners. The
 concept came about after CMT presented the idea to officials of Horseshoe's
 parent company Harrah's Entertainment, Inc. With a close proximity to many
 major metropolitan areas, and a dedication to provide unparalleled
 entertainment, Horseshoe Bossier City was no doubt the location that would
 best capture the mission of CMT.
 
     "Horseshoe Casino and CMT are a perfect fit; as we both continue to
 lead our industries in innovative concepts. Having CMT as part of the
 Horseshoe family will open the door to many possibilities and proves that
 we are dedicated to enhancing the entertainment experience of our guests,"
 said Geno Iafrate, Regional President and General Manager of Horseshoe
 Casino and Hotel.
 
     "We are thrilled to have the opportunity to partner with CMT in
 creating the first ever CMT Crossroads Bar," said Kris Hart, Vice President
 of Brand Management for Harrah's Entertainment, Inc. "We are committed to
 offering our customers a variety of entertainment options, and feel that
 the new CMT Crossroads Bar concept is an ideal marriage of two brands that
 have entertainment as a core value. We are also quite excited about
 leveraging this valuable relationship at some of our other properties
 around the country.
 
     The hit television series CMT Crossroads pairs county music stars with
 popular artists from other genres, to play together, swap stories, and
 share their common love of music. Recent episodes have included Lionel
 Richie and Kenny Rogers, Bon Jovi and Sugarland, Kelly Clarkson and Reba
 McEntire, Kenny "Babyface" Edmond and Trisha Yearwood, Joss Stone and LeAnn
 Rimes. The brand extension, CMT Crossroads, will feature a variety of local
 and regional acts. Horseshoe will also partner with local media outlets to
 host a night of live music each week.
 
     CMT, a unit of Viacom's MTV Networks (NYSE:   VIA and VIA.B), is the
 leading television and digital authority on country music and
 entertainment, reaching more than 87 million homes in the U.S. CMT and its
 website, CMT.com, offer an unparalleled mix of music, news, live concerts
 and series and is the top resource for country music on demand. The
 network's digital platforms include the 24-hour music channel, CMT Pure
 Country, CMT Mobile and CMT VOD.
 
     Harrah's Entertainment, Inc. is the world's largest provider of branded
 casino entertainment through operating subsidiaries. Since its beginning in
 Reno, Nevada nearly 70 years ago, Harrah's has grown through development of
 new properties, expansions and acquisitions, and now owns or manages
 casinos on four continents. The company's properties operate primarily
 under the Harrah's, Caesars and Horseshoe brand names; Harrah's also owns
 the London Clubs International family of casinos. Harrah's Entertainment is
 focused on building loyalty and value with its customers through a unique
 combination of great service, excellent products, unsurpassed distribution,
 operational excellence and technology leadership.
 
     This release includes "forward-looking statements" intended to qualify
 for the safe harbor from liability established by the Private Securities
 Litigation Reform Act of 1995. You can identify these statements by the
 fact that they do not relate strictly to historical or current facts. These
 statements contain words such as "may," "will," "project," "might,"
 "expect," "believe," "anticipate," "intend," "could," "would," "estimate,"
 "continue" or "pursue," or the negative or other variations thereof or
 comparable terminology. In particular, they include statements relating to,
 among other things, future actions, new projects, strategies, future
 performance, the outcomes of contingencies and future financial results of
 Harrah's. These forward-looking statements are based on current
 expectations and projections about future events.
 
     More information, please visit Harrah's Web site at -
 http://www.harrahs.com.
 
     Investors are cautioned that forward-looking statements are not
 guarantees of future performance or results and involve risks and
 uncertainties that cannot be predicted or quantified and, consequently, the
 actual performance of Harrah's may differ materially from those expressed
 or implied by such forward-looking statements. Such risks and uncertainties
 include, but are not limited to, the following factors, as well as other
 factors described from time to time in our reports filed with the
 Securities and Exchange Commission (including the sections entitled "Risk
 Factors" and "Management's Discussion and Analysis of Financial Condition
 and Results of Operations" contained therein): the occurrence of any event,
 change or other circumstances that could give rise to the termination of
 the merger agreement with TPG and Apollo; the outcome of any legal
 proceedings that have been, or will be, instituted against the Company
 related to the merger agreement; the inability to complete the merger due
 the failure to satisfy conditions to completion of the merger, including
 the receipt of all regulatory approvals related to the merger; the failure
 to obtain the necessary financing arrangements set forth in the debt and
 equity commitment letters delivered pursuant to the merger agreement; risks
 that the proposed transaction disrupts current plans and operations and the
 potential difficulties in employee retention as a result of the merger; the
 impact of the substantial indebtedness to be incurred to finance the
 consummation of the merger; the effects of local and national economic,
 credit and capital market conditions on the economy in general, and on the
 gaming and hotel industries in particular; construction factors, including
 delays, increased costs for labor and materials, availability of labor and
 materials, zoning issues, environmental restrictions, soil and water
 conditions, weather and other hazards, site access matters and building
 permit issues; the effects of environmental and structural building
 conditions relating to our properties; access to available and reasonable
 financing on a timely basis; the ability to timely and cost-effectively
 integrate acquisition into our operations, including London Clubs; changes
 in laws, including increased tax rates, regulations or accounting
 standards, third-party relations and approvals, and decisions of courts,
 regulators and governmental bodies; litigation outcomes and judicial
 actions, including gaming legislative action, referenda and taxation; the
 ability of our customer-tracking, customer loyalty and yield-management
 programs to continue to increase customer loyalty and same store sales or
 hotel sales; our ability to recoup costs of capital investments through
 higher revenues; acts of war or terrorist incidents or natural disasters;
 abnormal gaming holds; and the effects of competition, including locations
 of competitors and operating and market competition.
 
     Any forward-looking statements are made pursuant to the Private
 Securities Litigation Reform Act of 1995 and, as such, speak only as of the
 date made. Harrah's disclaims any obligation to update the forward-looking
 statements. You are cautioned not to place undue reliance on these
 forward-looking statements which speak only as of the date stated, or if no
 date is stated, as of the date of this press release.
 
 
 

SOURCE Horseshoe Casino and Hotel
RELATED LINKS
http://www.harrahs.com

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