Horseshoe Casino Responds to Billboard Presence at Wrigley Field

CHICAGO, Nov. 25 /PRNewswire/ -- Horseshoe Casino released the following statement on November 25, 2009.

"2009 was a milestone year at the Horseshoe Casino," said Dan Nita, Senior Vice President and General Manager. "We were very excited to showcase our $500 million new casino and entertainment offering to the Chicagoland market. An opportunity arose to become part of the Wrigleyville experience, securing the famous rooftop in leftfield. In addition, we became a corporate sponsor of the Cubs organization, with a substantial six-figure investment."

Mr. Nita also adds: "Corporate sponsorships with sports teams have been a great way to introduce ourselves to a market. Harrah's Entertainment Inc., which operates Horseshoe Casino, maintains a long-standing history with many Major League Baseball teams and we hope to continue our partnerships with Chicago sports organizations into the 2010 season and beyond."

ABOUT HARRAH'S ENTERTAINMENT, INC.

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, nearly 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company's properties operate primarily under the Harrah's, Caesars and Horseshoe brand names; Harrah's also owns the London Clubs International family of casinos. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, please visit: www.harrahs.com.

ABOUT HORSESHOE CASINO

The all new $500 million Horseshoe Casino, a Harrah's Entertainment, Inc. property, just 20 minutes from downtown Chicago is the premier entertainment and gaming destination in Chicagoland. Where legendary gaming lives on, Horseshoe boasts more than 350,000 square feet with 3,200 slot machines, nearly 100 table games, the largest poker room in the Midwest, and more. The Venue at Horseshoe Casino is proud to offer the ultimate concert and entertainment destination. In conjunction with AEG Live and created by the award-winning designers of Sceno Plus, The Venue offers a premier experience in a flexible space that can hold up to 3,300 guests. Dining elegance is not overlooked and guests can choose from a variety of dining options including; Jack Binion's Steak House which overlooks Lake Michigan and recent winner of the 2009 Wine Spectator Award of Excellence, around-the-globe variety at the Village Square Buffet, a taste of Chicago at Benny's Pub and Eatery, and scrumptious fare at J.B.s Gourmet Deli. For more information, please visit: www.chicagohorseshoe.com.

Know when to stop before you start.® Gambling problem? Call 1.800.9.WITH.IT. ©2009 Harrah's License Company, LLC.

SOURCE Horseshoe Casino



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